Social Media Brand Manager(Mid)-Strategic Marketing-MKT-CH-US

Dexian LTD. - Hanover, NJ

Part-time - Mid Level

Hanover, NJ

10,001+ employees

About the position

The Social Media Brand Manager will be responsible for executing strategic social media plans that align with the brand's broader objectives. This part-time role involves community management, influencer outreach, content creation, and performance analysis, particularly focusing on platforms like TikTok.

Responsibilities

• Executing strategic social plans for the brand that align with broader objectives.
• Active community management and engagement across all brand channels, including the launch of TikTok.
• Managing creator/influencer outreach and relationships.
• Creating content and managing the posting calendar and cadence.
• Developing briefs in partnership with the brand team.
• Handling all LMR submissions and relationship management related to social media.
• Analyzing social performance, primarily focusing on organic insights with support for paid insights as needed.

Requirements

• High School Diploma required; Associates or Bachelor's Degree in a related field preferred.
• Extensive experience in TikTok content creation and community management.
• Experience in driving social engagement and building engaged audiences.
• Strong content creation skills and experience in briefing and managing content creators.

Nice-to-haves

• Experience enhancing established brands in traditional markets via social media.
• Ability to navigate larger organizations and partner with key stakeholders.