Social Media Brand Manager

Belcan - Hanover, NJ

Full-time - Mid Level

Hybrid - Hanover, NJ

Professional, Scientific, and Technical Services

About the position

The Social Media Brand Manager is responsible for executing strategic social media plans that align with the brand's broader objectives. This role involves active community management and engagement across various brand channels, particularly focusing on Meta and TikTok. The manager will also handle creator and influencer outreach, content creation, and performance analysis to enhance brand presence in traditional markets.

Responsibilities

• Executing strategic social plans for the brand that align with broader objectives
• Active community management and engagement across all brand channels (Meta, TikTok)
• Creator/influencer outreach and management
• Content creation and management of posting calendar and cadence
• Development of briefs in partnership with the brand
• Managing all LMR submissions and relationships related to social media
• Analyzing social performance, primarily organic with paid insights as needed
• Enhancing established brands in traditional markets via social media
• Navigating larger organizations and partnering with key stakeholders

Requirements

• High School Diploma or Associates or Bachelor Degree in a related field
• Extensive experience in Meta and TikTok content creation and community management
• Experience in driving social engagement and building engaged audiences
• Content creation skills and experience in briefing and managing content creators