Stumptown Coffee - Portland, OR

posted about 1 month ago

Part-time - Mid Level
Remote - Portland, OR
Merchant Wholesalers, Nondurable Goods

About the position

Hi, we're Stumptown. We're a coffee company, and we source, roast, taste, package, sell, deliver, brew and serve what we firmly believe is the best coffee on the planet. We are progressive, open, and evolving but uncompromising in our commitment to quality. We work hard, collaborate constantly and have fun every day. We pride ourselves on our passion for excellence, our spirit of generosity and on the long-term relationships we nurture as we guide our coffee from the good hands of our hardworking partners at origin into the cups of our customers. If you love coffee, people and getting things done, this just might be the place for you. The Social Media and Communications Manager is a marketer who leads and executes strategy for all Stumptown's owned organic social media channels. They are responsible for building the Stumptown community online, and developing and growing our committed fan base through compelling content across all social platforms. This role is a key member of a small internal marketing and creative team that work together to grow the Stumptown brand and business across all channels (retail, wholesale, eCommerce and CPG). Essential Functions include leading Stumptown's digital strategy across all social platforms, creating strategic plans for each social channel, setting KPIs, identifying target audiences, and creating relevant content that resonates and delivers on channel objectives. The manager will also engage with consumers online, manage content calendars, create and post content, analyze digital campaign results, develop influencer strategies, and lead PR communications around key programming. This position requires a passion for the digital landscape and staying current on trends to ensure best practices across all platforms.

Responsibilities

  • Lead Stumptown's digital strategy across all social platforms, creating strategic plans for each social channel.
  • Set KPIs, identify target audiences and create relevant content that resonates and delivers on channel objectives.
  • Make strategy recommendations for existing and new platforms.
  • Day-to-day management of Stumptown's digital communities (Instagram, Facebook, Tik Tok, YouTube etc.), actively engaging with our consumers, online and through DM.
  • Build and manage monthly and annual social content calendars.
  • Create and post content for all channels including supporting Stumptown cafes and wholesale partners.
  • Shoot and edit photos and videos, write brand copy and create social story layouts.
  • Be the voice of Stumptown online, reflecting the brand tone in all copy and visual assets.
  • Analyze and interpret digital campaign results, share insights and make recommendations.
  • Develop and lead an influencer and brand partner strategy, managing day-to-day relationships, programming, events and activations.
  • Initiate and develop brand partnerships, work closely with brand partners to create content and activations that drive engagement.
  • Lead PR communications around key programming.
  • Actively develop press relationships, increasing earned media mentions and ensuring relevant coverage of Stumptown initiatives like new product launches, partnership announcements and café openings.
  • Partner with HR to manage and support our LinkedIn pages, posting relevant content and news that reflect our brand values.
  • Work closely with our Creative, eComm and Product and Channel teams, aligning on cross-channel messaging and contributing to the development and execution of annual marketing plans.
  • Partner with our eComm team to align on and maximize our marketing funnel strategy.

Requirements

  • Bachelor's degree in marketing, PR, or communications
  • 4-5 years relevant experience
  • Photography, videography, editing, design, and brand copywriting experience
  • Ability to see how all the different marketing elements work together to drive optimal strategy and results
  • Skilled at balancing attention to detail with swift execution
  • Effectively use data to evaluate campaigns and optimize impact
  • A collaborator who thrives in a fast paced, ever-changing environment
  • Passionate about specialty coffee and everything we do every day at Stumptown
  • Experience in MS Windows/Office, project management systems (e.g. Monday/Asana), social media planning platforms (e.g. Sprout Social) and proficiency in photo/video editing tools

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Retirement plan
  • Vision insurance
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