L'Occitane - New York, NY
posted 2 months ago
L'Occitane En Provence is seeking a Social Media Community Coordinator to nurture and grow the ELEMIS community across various social media platforms. This role is integral to the Social Media team, requiring a blend of social media marketing expertise and community management skills. The ideal candidate will demonstrate exceptional collaboration and communication abilities, working closely with the Marketing and PR teams to ensure a cohesive brand voice and responsiveness across all social platforms. The coordinator will be responsible for community management, acting as the primary relationship manager between the brand and its consumers. This includes engaging with the community through comments, direct messages, and mentions, while also managing social listening to gauge sentiment and engagement metrics. In this role, you will produce engaging content tailored for platforms such as TikTok, Instagram, YouTube, and Facebook, with a particular focus on TikTok and Instagram Reels. You will assist the Social Media Manager with scheduling and posting, and may need to manage community interactions during weekends and holidays. The coordinator will also evaluate potential risks to the brand and identify opportunities for positive engagement, ensuring that community messaging aligns with customer needs and the brand ethos. Staying updated on social media trends and competitive landscapes is crucial, as is the ability to develop insightful reports on community engagement and sentiment. Additionally, the coordinator will contribute to the brand's sustainability goals, ensuring that all actions taken in this role support ELEMIS's commitment to climate, biodiversity, and people. This position is perfect for someone who is passionate about social media, community engagement, and the beauty industry, and who thrives in a fast-paced, digital-first environment.