Social Media & Community Engagement Manager - Boston, MA

$75,000 - $75,000/Yr

Marketing - Boston, MA

Part-time - Mid Level

Boston, MA

About the position

The Social Media & Community Engagement Manager at Flight Centre Travel Group is responsible for enhancing the company's social media presence and driving engagement among students and youth. This role involves strategizing and actively engaging with student creators and similar brands to ensure the company's visibility in the student travel market. The manager will create innovative content, establish relationships with target groups, and spearhead initiatives like a Brand Ambassador Program to foster community connections and increase flight bookings.

Responsibilities

• Develop and execute a social media strategy focused on increasing student engagement and driving flight bookings.
• Proactively engage with student creators and similar brands on social media to increase visibility and grow our community.
• Create engaging e-mail messaging and campaigns.
• Build the business plan for a Brand Ambassador Program to create strong connections with student communities, then leverage it to drive engagement and sales.
• Establish relationships with target groups (students, trade, alumni, etc) and brands to drive brand awareness and loyalty.
• Create innovative content that resonates with our student audience and supports the booking funnel.
• Monitor and manage incoming reviews on platforms like Sitejabber and Trustpilot, responding to feedback and addressing concerns.
• Manage and respond to social media comments, fostering positive interactions and maintaining the brand's voice.
• Monitor and analyze social media performance metrics to optimize strategies and increase conversion rates.
• Stay up-to-date on social media trends and student interests to ensure the brand remains relevant and engaging.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management and community engagement, preferably within a youth-focused brand.
• Strong understanding of social media platforms, especially TikTok and Instagram, and their respective best practices.
• Excellent on-camera presence, with the ability to engage and entertain an audience.
• High level of creativity and a sharp sense of humor.
• Creative thinker with the ability to produce innovative and original ideas.
• Go-getter and self-starter, as this role will require someone who can be proactive.

Nice-to-haves

• Experience in launching or managing a brand ambassador program.
• Familiarity with the student and youth market and its trends.
• Experience in the student travel market.

Benefits

• Paid Time Off
• Up to 15 Vacation Days accrued per year
• 5 Sick Days accrued per year
• 3 Personal Days
• 1 Diversity Day
• 1 Volunteer Day
• 8 Recognized Holidays
• Travel perks/discounts
• Health & Wellness Programs
• Employee Financial Wellness Services
• Health benefits including medical, dental, vision, gender affirming care, and fertility care
• Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
• Flexible Spending Accounts
• Employee Assistance Program
• 401k program with partial match
• Tuition Reimbursement Program
• Employee Share Plan with partial company match
• Global career opportunities in a network of brands and businesses