PepsiCo - Chicago, IL
posted 4 months ago
PepsiCo is seeking a strategic and results-oriented Social Media Community Manager & Copywriter to join our dynamic in-house agency team, D3. This role can be based in Plano, TX, Chicago, IL, or New York and is integral to our mission of driving engagement and brand affinity through innovative social media strategies. The successful candidate will be responsible for overseeing the activation of our social media marketing efforts for iconic brands such as Doritos, Lay's, and Quaker across legacy channels like Instagram, Facebook, and X. This position requires a deep understanding of social media best practices, consumer engagement, and content creation, ensuring that our messaging resonates with our audience and aligns with brand objectives. In this role, you will support the development and implementation of social media communication strategies that enhance brand visibility and consumer interaction. You will lead community management efforts, delivering personalized consumer responses that foster brand loyalty. Additionally, you will conduct social listening to gain insights into consumer preferences and trends, which will inform our content strategy. Crafting engaging social media copy in English will be a key responsibility, as will staying updated on the latest trends in social media marketing. Collaboration is essential in this role, as you will work cross-functionally to ensure that social media programs are executed effectively while mitigating reputational risks. You will also support creative brainstorming sessions to develop monthly content calendars and contribute to social media analytics, generating reports that track performance and inform future strategies. This position is perfect for someone who thrives in a fast-paced environment and is passionate about leveraging social media to connect with consumers.