Social Media Community Manager (Health)

$52,000 - $56,160/Yr

Aquent - Seattle, WA

Full-time - Entry Level

Seattle, WA

Administrative and Support Services

About the position

Our client is committed to making healthcare accessible for all. They are seeking a customer-focused, results-oriented Social Media Community Manager to grow their fan base, enhance brand affinity, and manage relationships with their fans through intelligent community management, creative marketing, data-driven targeting, and strategic content planning. The Social Media Community Manager will define and execute the customer experience on social media platforms like Facebook, LinkedIn, Instagram, and TikTok. This role involves fostering a dialogue between customers and the Health brands, as well as managing the overall health and engagement of the various communities. The manager will compile and analyze campaign metrics such as traffic from social media properties and report on social media campaign performance to management teams. Additionally, they will drive the social listening and feedback loop to bring customer insights from social media back to the product and marketing teams.

Responsibilities

• Work across teams to write, plan, and schedule content across social media touch points.
• Ensure that the brand voice is consistently represented in all communications.
• Manage the presence of social networking sites like Facebook, Instagram, LinkedIn, and TikTok.
• Partner with Customer Service to address customer concerns and moderate user-generated content.
• Develop, test, and refine best practices for engaging with customers and building the Health brands on social networking sites.
• Analyze key metrics and create weekly performance reports.
• Maintain a deep understanding of social networks, Health customers, and emerging social media trends.
• Report to the broader organization on the voice of the customer.
• Be an advocate for social media to the broader organization.
• Establish partnerships with subject matter experts and social media stakeholders across the organization to create and cultivate content for distribution through social networking sites.

Requirements

• Bachelor's degree required.
• Thorough understanding of social media and community management best practices.
• Excellent written and oral communication skills, with experience communicating to both customers and senior management.
• Ability to deal with ambiguity, respond flexibly to changes, and produce results in a fast-paced environment.
• Strong bias for action and ability to prioritize effectively.

Nice-to-haves

• Experience engaging large communities (1 million members or more).
• Experience with Facebook, Twitter, or YouTube advertising.
• Strong copywriting abilities and sound editorial judgment.
• Ability to use quantitative data and metrics to drive editorial decisions and marketing activities.
• Strong influence management skills to influence business and technology teams without direct authority.

Benefits

• Dental insurance
• Health insurance
• Paid sick time
• Retirement plan
• Vision insurance