Social Media Community Manager

Fitch Ratings - New York, NY

Full-time - Mid Level

New York, NY

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

Fitch Group Marketing is seeking a highly motivated Social Media Community Manager to join our team in New York, with consideration for other hub cities. This role is pivotal in managing social media and community initiatives primarily for Fitch Ratings, while also supporting the broader Fitch Group businesses. The Social Media Community Manager will collaborate closely with Fitch Ratings' global marketing team, the Corporate Communications team, and various stakeholders across the Fitch Group to develop and execute innovative social media strategies that align with our objectives. This position will also involve creating a community calendar that integrates with our Ambassador and Employee Advocacy initiatives. In this role, you will be responsible for managing and growing the Fitch Ratings and Fitch Group brands across global social media platforms, including LinkedIn, Twitter, Facebook, and Instagram. You will work alongside the Social lead to develop, execute, and optimize social media strategies aimed at increasing engagement and follower growth across channels. Additionally, you will support social media strategies and campaigns across Fitch Group businesses, ensuring alignment with our overall marketing goals. Your responsibilities will include designing and delivering organic social media campaigns that support Fitch Ratings' objectives, utilizing best practices and leveraging your experience in paid social media. You will also be tasked with monitoring and analyzing social media campaign performance metrics, providing insights and recommendations to stakeholders to refine strategies and improve engagement. Furthermore, you will lead and manage the Fitch Ratings Social Media ambassador program, build our employee advocacy program, and produce high-quality social media content in collaboration with internal stakeholders. As a Social Media Community Manager, you will ensure that all content is accurate, relevant, and compliant with industry standards and internal policies. Staying abreast of industry trends and competitor activities will be crucial in identifying opportunities for growth and engagement. You will collaborate with design and content teams to create innovative social media content that drives authentic engagement while maintaining brand consistency.

Responsibilities

• Manage and grow Fitch Ratings and Fitch Group brands across global social media platforms including LinkedIn, Twitter, Facebook, and Instagram.
• Work with the Social lead to develop, execute, and optimize Fitch Ratings social media strategy and tactics to increase engagement and grow followers across channels.
• Collaborate with global marketing teams, internal stakeholders, and external partners for potential social media marketing collaborations.
• Support social media strategies and campaigns across Fitch Group businesses.
• Assist the Social lead with specific projects and initiatives.
• Design and deliver organic social media campaigns to support Fitch Ratings objectives, leveraging best practice methods and paid experience.
• Work with the Social lead on the internal social media policy and support all social media monitoring and listening requirements.
• Analyze, monitor, and report on social media campaign performance metrics, effectiveness, and business impact.
• Lead, manage and evolve Fitch Ratings Social Media ambassador program, providing support and best practice guidance to the ambassadors.
• Build and develop our employee advocacy programme.
• Lead on the social media content calendar to feed into our advocacy initiative.
• Produce high quality social media content, leveraging existing website content, research, video, thought-leadership articles, and product collateral.
• Moderate and interact with posts from Fitch's followers, clients, customers, ambassadors, and key influencers.
• Ensure all content is accurate, relevant and compliant with industry standards and internal social media policies.
• Stay abreast of industry trends and key competitors' social media and communities to identify areas of opportunity.
• Collaborate with design/creative and content teams to create innovative social media content that drives authentic engagement.

Requirements

• Bachelor's degree in marketing, communications, advertising or a similar field.
• 3+ years of marketing experience; B2B financial services experience a plus.
• 3+ years of experience managing social media platforms (LinkedIn, Twitter, Facebook, etc.).
• Experience with social media monitoring and management tools for publishing, reporting, and social listening (i.e. Hootsuite, Sprinklr, Brandwatch, Twitter Analytics, Facebook Insights, etc.).
• Proven experience with crafting and executing effective social and community strategies across multiple channels, working with ambassadors and employee advocacy.
• Proficiency in MS Office preferred (Word, Excel, PowerPoint).
• Exceptional writing, proofreading and oral communication skills, with strong attention to detail and accuracy.
• Proven ability to work with various parties and demonstrate strong interpersonal skills as the role will be liaising with stakeholders and team members internally and vendors externally.
• Strong analytical skills and ability to translate analysis into actionable recommendations.

Nice-to-haves

• Paid and Organic social experience.
• Excellent project management including planning, organizing, and executing simultaneous projects and activities, and time management skills.
• Effective multi-tasking, decision making, and critical thinking skills.
• Excellent interpersonal skills, collaborative and team-oriented.

Benefits

• Be part of an amazing team
• Opportunity to work with multiple stakeholders
• Driving initiatives