Macs Adventure - Denver, CO
posted 2 months ago
As a Social Media & Community Manager at Macs Adventure, you will play a pivotal role in driving the community, advocacy, and emotional loyalty of our brand through a comprehensive global organic social media strategy. This full-time position is based in Denver, CO, and requires you to work in the office at least two days a week. You will collaborate closely with the talented members of the Global Marketing Team to develop and deliver engaging content that resonates with our audience and elevates our brand presence in the market. Your responsibilities will include community management, total follower acquisition, influencer partnerships, and organizing US-focused events that align with our brand's mission and values. In this role, you will be responsible for the planning and execution of the organic social media strategy, which includes content development, posting, and promoting across various platforms such as Facebook, Instagram, X, and Pinterest. You will also manage the Macs Adventure Facebook Community Group, ensuring active engagement and timely responses to comments and inquiries. Additionally, you will lead the influencer program, identifying new content partners and facilitating relationships that enhance our brand visibility. Your role will also involve assessing and measuring content performance through engagement metrics, allowing you to optimize strategies and pivot as necessary. You will plan and execute local events that align with our broader marketing strategy, participating in relevant trade shows and community gatherings to promote our brand. As the local representative for our US-based PR agency, you will handle quick-turn communications and support public relations efforts. At Macs Adventure, we are on a mission to be the leading global brand in self-guided, active travel, welcoming over 30,000 customers on more than 600 trips worldwide. Our culture is adventurous and ambitious, aiming to triple our business size by 2026 while achieving BCorp status. We value creativity, empathy, and a commitment to making a positive impact on people and the planet. We are looking for individuals who are eager to grow with us and embrace the challenges that come with our journey.