Social Media Community Manager

Fitch Ratings - Chicago, IL

Full-time

Chicago, IL

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

Fitch Group Marketing is seeking a highly motivated Social Media Community Manager to join our team in Chicago, IL, or potentially from other US cities. This role is pivotal in managing social media and community initiatives primarily for Fitch Ratings, while also supporting other Fitch Group businesses. The Social Media Community Manager will collaborate closely with Fitch Ratings' global marketing team, the Corporate Communications team, and various stakeholders across the Fitch Group to develop and execute innovative social media strategies that align with our business objectives. The position involves creating a community calendar that integrates Ambassador and Employee Advocacy initiatives, ensuring that our social media presence is engaging and impactful. In this role, you will be responsible for managing and growing the Fitch Ratings and Fitch Group brands across global social media platforms, including LinkedIn, Twitter, Facebook, and Instagram. You will work alongside the Social lead to develop, execute, and optimize social media strategies aimed at increasing engagement and follower growth across channels. This includes collaborating with global marketing teams and external partners for potential social media marketing collaborations, as well as supporting social media strategies and campaigns across various Fitch Group businesses. Your responsibilities will also include designing and delivering organic social media campaigns that support Fitch Ratings' objectives, utilizing best practices and leveraging paid experience where applicable. You will be tasked with monitoring and analyzing social media campaign performance metrics, providing insights and recommendations to stakeholders to refine strategies and improve engagement. Additionally, you will lead and manage the Fitch Ratings Social Media ambassador program, build our employee advocacy program, and produce high-quality social media content that resonates with our audience. Staying updated on industry trends and competitor activities will be crucial in identifying new opportunities for engagement and growth.

Responsibilities

• Manage and grow Fitch Ratings and Fitch Group brands across global social media platforms including LinkedIn, Twitter, Facebook, and Instagram.
• Develop, execute, and optimize Fitch Ratings social media strategy and tactics to increase engagement and grow followers across channels.
• Collaborate with global marketing teams, internal stakeholders, and external partners for potential social media marketing collaborations.
• Support social media strategies and campaigns across Fitch Group businesses.
• Design and deliver organic social media campaigns to support Fitch Ratings objectives, leveraging best practice methods.
• Monitor and analyze social media campaign performance metrics, effectiveness, and business impact, providing insights and recommendations to stakeholders.
• Lead, manage and evolve Fitch Ratings Social Media ambassador program, providing support and best practice guidance to the ambassadors.
• Produce high quality social media content, leveraging existing web site content, research, video, thought-leadership articles, and product collateral.
• Moderate and interact with posts from Fitch's followers, clients, customers, ambassadors, and key influencers to grow Fitch's online community.
• Ensure all content is accurate, relevant and compliant with industry standards and internal social media policies.

Requirements

• Bachelor's degree in marketing, communications, advertising or a similar field.
• 3+ years of marketing experience; B2B financial services experience a plus.
• 3+ years of experience managing social media platforms (LinkedIn, Twitter, Facebook, etc.).
• Experience with social media monitoring and management tools for publishing, reporting, and social listening (i.e. Hootsuite, Sprinklr, Brand watch, Twitter Analytics, Facebook Insights, etc.).
• Proven experience with crafting and executing effective social and community strategies across multiple channels, working with ambassadors and employee advocacy.
• Proficiency in MS Office preferred (Word, Excel, PowerPoint).
• Exceptional writing, proofreading and oral communication skills, with strong attention to detail and accuracy.
• Proven ability to work with various parties and demonstrate strong interpersonal skills as the role will be liaising with stakeholders and team members internally and vendors externally.
• Strong analytical skills and ability to translate analysis into actionable recommendations.

Nice-to-haves

• Paid and Organic social experience.
• Excellent project management including planning, organizing, and executing simultaneous projects and activities, and time management skills.
• Effective multi-tasking, decision making, and critical thinking skills.
• Excellent interpersonal skills, collaborative and team-oriented.

Benefits

• Opportunity to work with multiple stakeholders
• Be part of an amazing team
• Driving initiatives