Kco Resource Management - Austin, TX
posted 3 months ago
As a Social Media Community Manager at our rapidly growing beverage company, you will be at the forefront of our digital presence, engaging with our audience and shaping our brand's voice across various social media platforms. This role is not just about keeping up with trends; it's about setting them. You will be responsible for curating content that resonates with our target audience, from TikTok challenges to Instagram Stories that capture attention. Your creativity and strategic thinking will play a crucial role in developing engaging content that aligns with our company's objectives and speaks to the masses. In this position, you will manage the editorial calendar and oversee the production and scheduling of social content, ensuring quality assurance at every step. Collaboration with the marketing team will be essential as you develop original, channel-specific content and execute marketing campaigns across our social media channels. You will create meaningful engagement and foster consistent conversations on social media, building community and brand advocacy through interaction and relevant content. Your analytical skills will be put to the test as you monitor and measure performance, providing weekly reports to executives on key performance indicators. You will also collaborate with the paid digital team to identify and leverage paid social media opportunities. Staying ahead of social trends, understanding the competitive landscape, and being in tune with Gen Z culture will be vital as you bring fresh ideas to the table. Additionally, you will create a comprehensive social media brand guidelines book for all stakeholders to ensure brand integrity and compliance in all content produced.