Social Media Content Creator- Hybrid-Journeys

Genesco - Nashville, TN

- Entry Level

Hybrid - Nashville, TN

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Social Media Content Creator is responsible for helping create, animate and/or edit short form video and photo content for Journeys' and Journeys Kidz social media channels. This position reports to and collaborates with the Senior Social Media Manager and other related staff regarding content marketing, asset creation and curation for The Journeys Group.

Responsibilities

• Create engaging animated and short form social media video content specifically for TikTok, Instagram (Reels, Stories, Video, etc.) and Snapchat
• Collect, organize and identify key assets for ad, brand and seasonal campaigns
• Edit and/or update brand provided assets with necessary logos, cropping, resizing, animation, retouching, etc.
• Collaborate with other departments as needed to create engaging content for special projects, such as seasonal recruiting campaigns and store openings
• Find and curate user-generated content that fits the Journeys' aesthetic
• Assist in creating visually compelling and easy to read templates and recap reports
• Identify emerging trends in youth culture within social media and adapt content style to align and engage audience

Requirements

• MUST provide portfolio featuring examples of animation and basic video editing including filming/editing; iPhone work and TikTok links are suitable (professional website not required)
• Creative and detail-oriented
• Intermediate knowledge of Adobe Premiere, Adobe After Effects or similar TikTok/video editing and animation tools
• Intermediate knowledge of Adobe Photoshop
• Must be knowledgeable in content creation for TikTok, Instagram Reels, Snapchat, and other relevant social media applications for business/retail purposes
• Knowledge and/or experience with Journeys stores, products, concerts, and culture
• Strong knowledge of specs and best practices for social media ads a plus
• Experience with UGC curation a plus
• Degree in Digital Art/Graphic Design, Marketing, Communications or related field a plus
• Professional experience (job, internship, freelance, etc.) in content creation, social media or related field
• Intermediate knowledge of Microsoft Office, Google Sheets, Forms and Docs
• Strong written and verbal communication skills

Nice-to-haves

• Strong knowledge of specs and best practices for social media ads
• Experience with UGC curation
• Degree in Digital Art/Graphic Design, Marketing, Communications or related field