Social Media Content Creator Intern

$37,440 - $37,440/Yr

Canandaigua National Bank & Trust - Canandaigua, NY

Full-time - Intern

Remote - Canandaigua, NY

Credit Intermediation and Related Activities

About the position

As the only local, full-service, community-owned financial institution in the Rochester area, Canandaigua National Bank & Trust is investing in you. Our interns experience firsthand what it is like working in the world of financial services. As an intern, you will work side by side with our team to provide individuals, businesses, municipalities, and not-for-profit organizations access to all the financial services they will ever need. Interns will act as a member of the team, assisting the department in helping achieve the bank's goal of ensuring our community thrives and grows. This position is a paid internship/co-op for Fall 2024. The Social Media Content Creator intern will assist the Communications Team with social media posts, internal communications utilizing the intranet site, research, and helping to tell the bank's story to external audiences. In this role, you will plan for, develop, distribute, and analyze the performance of social media content for CNB's social platforms on Facebook, Instagram, LinkedIn, and X. You will also review and update the annual editorial calendar, collect visual assets (photos and video) using in-house cameras and equipment both on-site and off-site, and review and update asset management practices. Additionally, you will support community management efforts on social media channels, review and provide recommendations to optimize intranet processes and practices, develop social media-specific graphical treatments that creatively interpret brand elements, and research financial literacy content across social media platforms to develop a plan to sustainably create similar content in CNB branding. You will perform tasks that are supportive in nature to the essential functions of the job, which may be altered or re-designed depending upon individual circumstances.

Responsibilities

• Assist the Communications Team with social media posts and internal communications.
• Plan, develop, distribute, and analyze the performance of social media content for CNB's social platforms.
• Review and update the annual editorial calendar.
• Collect visual assets (photos and video) using in-house cameras and equipment both on-site and off-site.
• Review and update asset management practices.
• Support community management efforts on social media channels.
• Review and provide recommendations to optimize intranet processes and practices.
• Develop social media-specific graphical treatments that creatively interpret brand elements.
• Research financial literacy content across social media platforms and develop a plan to sustainably create similar content in CNB branding.
• Perform supportive tasks that may be altered or re-designed depending upon individual circumstances.

Requirements

• Currently pursuing a degree in Communications, Journalism, Advertising, Public Relations, or Business.
• Coursework in Communications, Journalism, Public Relations, or Marketing preferred.
• Experience with various Social Media Platforms.
• Possess strong communication skills and organizational skills.
• Desire and comfort interacting with a wide variety of people, both internally and externally.
• Possess knowledge of social media management (content creation, posting, community engagement, etc.).
• Experience with paid promotion of social media content is a plus.
• Experience with Graphic design (Adobe Illustrator, InDesign, Photoshop, Canva, etc. preferred).
• Experience with videography and video editing (Adobe PremierPro, etc. preferred).

Nice-to-haves

• Experience with paid promotion of social media content.
• Experience with Graphic design tools like Adobe Illustrator, InDesign, Photoshop, Canva.
• Experience with videography and video editing software like Adobe PremierPro.

Benefits

• Paid internship at $18 per hour.
• Opportunity to gain hands-on experience in financial services and social media management.
• Flexible work schedule with the option to work remotely on certain days.
• Participation in community events, which may include evenings and weekends.