Social Media Content Creator/Manager

Wildflower Women & Sandbox Kids - San Luis Obispo, CA

Full-time - Senior

Onsite - San Luis Obispo, CA

About the position

The Social Media Content Creator/Manager at Wildflower Women & Sandbox Kids is responsible for developing and executing social media strategies to enhance brand awareness and engagement. This role involves creating high-quality content, managing social media profiles, analyzing performance metrics, and fostering community relationships to drive sales and loyalty among customers.

Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
• Manage and optimize our social media profiles across Instagram, Tiktok & Facebook.
• Create high-quality content, including graphics, videos, and written posts.
• Utilize a calendar to schedule and monitor social media posts, ensuring consistency and timeliness.
• Conduct thorough research to identify trending topics and audios, and incorporate them into our content strategy.
• Collaborate with the marketing team to ensure alignment with our overall marketing strategy.
• Analyze and report on social media metrics, using data to inform future content decisions.
• Develop and maintain relationships with our audience to foster a sense of community and drive brand loyalty.
• Stay up-to-date with the latest social media trends and best practices, applying this knowledge to continuously improve our social media strategy.
• Ensure all social media content aligns with our brand's values and messaging.
• Participate in brainstorming sessions with ownership to develop innovative and engaging content ideas.

Requirements

• Proven experience in social media management, with a focus on content creation & digital marketing.
• Strong understanding of social media platforms and their respective best practices.
• Excellent relationship management skills, with the ability to build and maintain relationships with a diverse range of audiences.
• Strong proofreading skills to ensure the highest quality of content.
• A keen eye for detail, with the ability to identify and capitalize on trends and opportunities.
• Strong understanding of public relations principles and how they apply to social media.
• Ability to work in a fast-paced environment and adapt to changing priorities.

Benefits

• Competitive pay + Commission
• Employee discount