Social Media Content Creator

About the position

The Social Media Content Creator is responsible for ideating, creating, and executing engaging content across NYRA's social media platforms, including Instagram, YouTube, Facebook, X, Bluesky and TikTok. This role requires a deep understanding of social media trends and the ability to produce high-quality, platform-specific content, particularly short-form video such as Reels, TikToks, and YouTube Shorts. The ideal candidate will be a creative storyteller with strong video production and editing skills, capable of capturing compelling moments from live racing events, behind-the-scenes access, and fan engagement opportunities. They will play a key role in expanding NYRA's social presence by staying ahead of trends, researching competitors, and developing innovative content ideas that resonate with racing fans and new audiences alike. This role works closely with the Senior Manager of Social Media and Content Strategy, as well as the broader Marketing team, to ensure content aligns with brand goals and enhances community engagement.

Responsibilities

• Ideate, create, and execute engaging content across NYRA's social media platforms.
• Produce high-quality, platform-specific content, particularly short-form video.
• Capture compelling moments from live racing events and behind-the-scenes access.
• Research competitors and stay ahead of social media trends.
• Develop innovative content ideas that resonate with racing fans and new audiences.
• Collaborate with the Senior Manager of Social Media and Content Strategy and the Marketing team.

Requirements

• Bachelor's Degree.
• 3-5 years' experience in social media marketing.

Nice-to-haves

• Experience with Photoshop and Illustrator.
• Social Media photography experience.
• Knowledge of horse racing and pari-mutuel wagering.