Social Media Content Creator

- Entry Level

Kingdom, NY

Merchant Wholesalers, Nondurable Goods

About the position

We are seeking a creative and passionate Social Media Content Creator to join our social media team at draftLine. In this role, you will be responsible for developing and executing engaging content across our global social media platforms, bringing the brands to life for audiences worldwide. Collaborating closely with our agile team of social specialists you will play a pivotal role in shaping our social media presence.

Responsibilities

• Develop high-quality, engaging content including text, images, and videos for various social media platforms.
• Collaborate with the brand marketing teams to understand short-term and long-term marketing targets and develop content strategies accordingly.
• Maintain a content calendar to schedule posts and ensure consistent content delivery.
• Stay abreast of the latest social media trends, tools, and best practices.
• Utilise social listening tools to identify cultural trends and opportunities, turning insights into actionable content ideas.
• Actively engage with our online community by responding to comments and messages.
• Work closely with cross-functional teams, including designers, videographers, and marketing professionals, to produce cohesive and impactful content.
• Monitor and analyse content performance metrics using analytics tools and adjust strategies to improve engagement and reach.

Requirements

• Strong ability to create visually appealing and engaging content.
• Proficiency in Adobe Creative Suite is essential.
• In-depth understanding of various social media platforms, particularly the Reels/TikTok landscape and trends.
• Experience with social listening tools and analytics platforms to measure content effectiveness.
• Exceptional verbal and written communication skills, with attention to detail.
• Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
• A proactive team player with a positive attitude, eager to collaborate and contribute to team success.

Nice-to-haves

• Prior experience in social media content creation, preferably within the FMCG or alcohol sectors.
• Experience in sports and music content creation is also desirable.
• Familiarity with tools such as Brandwatch and Emplifi.

Benefits

• 18 month fixed term contract with the possibility to extend beyond this and eventual permanent contract.
• Benefits for you and your family to help your physical and mental health.
• Competitive parental leave and pension double contributions.
• 25 days holidays per year.
• Employee benefits to help your physical and mental health and overall wellbeing (travel insurance, gym memberships, discounted services, dental etc.).
• A beer allowance to enjoy our brands.
• 2 volunteer days a year to support your local community.
• 5 employee networks to support diversity and inclusion.
• Global Bonus.
• WPA Private Medical Care.
• 26 weeks paid leave for primary caregiver.