Social Media Content Creator

About the position

We're looking for a Social Media Content Creator to join our 80+ person Social Strategy discipline within our fast-growing Consumer & Content Experience practice. As a Social Content Creator, you will be crafting social-first content that resonates with diverse audiences and breaks through feeds across TikTok, Instagram, YouTube, Facebook and X for a major FinTech client. You will work alongside social strategists, community managers and a creative director to mine trending hashtags, cultural moments and community responses - and generate content that places the brand into the conversation in relevant, engaging and timely ways. If you have a deep understanding of social platforms, a knack for crafting trend-forward content, and the creativity to push boundaries while staying true to the brand's voice - then this role is for you!

Responsibilities

• Trend Spotting & Ideation: Stay ahead of social trends and fintech topics, researching best-in-class examples, competitor content, and platform-native techniques. Translate these insights into actionable ideas for the client's brands.
• Content Development: Collaborate with the creative, social, and marketing teams to produce thumb-stopping content, prioritizing short-form video for TikTok, Instagram Reels, and Stories.
• Pre-Production & Storyboarding: Create storyboards, shot lists, and pre-production materials to ensure alignment with brand objectives.
• Video Creation & Editing: Capture, edit, and produce original video content. Contribute to all phases of production, including filming, editing, color correction, and sound design.
• Creative Execution: Define and develop branded style templates for social media assets, ensuring a cohesive look across all platforms.
• On-Camera Hosting: Be comfortable stepping in front of the camera as a brand personality, leading interactive or trend-based content with energy and enthusiasm.
• Innovative Thinking: Drive out-of-the-box ideas to keep the content fresh, relatable, and shareable, focusing on fintech innovation and user value.

Requirements

• 3-5+ years of experience working in social marketing in a creator or publishing role for a well-known brand or within an agency, as a guide
• Expert understanding of all major social platforms, their formats and their features - especially TikTok and Instagram
• Proven experience making social-first content and video
• Experience publishing content flawlessly and managing complex content calendars
• Ability to create post copy that is SEO optimized and will grab people's attention in the feeds
• Ability to use insights and data to inform content planning, content mix and post timing
• Strong video editing skills including expertise in Adobe Premiere Pro, Final Cut Pro and CapCut
• Strong graphic design skills including expertise in Adobe Creative Suite

Nice-to-haves

• Familiarity with fintech products, trends, and consumer behaviors is a plus, enabling content that connects with the client's audience.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances