Social Media Content Creator

$66,885 - $101,085/Yr

PUBLICIS GROUPE - West Hollywood, CA

posted 20 days ago

Full-time - Mid Level
Hybrid - West Hollywood, CA
51-100 employees
Professional, Scientific, and Technical Services

About the position

We're looking for a Social Media Content Creator to join our 80+ person Social Strategy discipline within our fast-growing Consumer & Content Experience practice. As a Social Content Creator, you will be crafting social-first content that resonates with diverse audiences and breaks through feeds across TikTok, Instagram, YouTube, Facebook and X for a major FinTech client. You will work alongside social strategists, community managers and a creative director to mine trending hashtags, cultural moments and community responses - and generate content that places the brand into the conversation in relevant, engaging and timely ways. If you have a deep understanding of social platforms, a knack for crafting trend-forward content, and the creativity to push boundaries while staying true to the brand's voice - then this role is for you!

Responsibilities

  • Trend Spotting & Ideation: Stay ahead of social trends and fintech topics, researching best-in-class examples, competitor content, and platform-native techniques. Translate these insights into actionable ideas for the client's brands.
  • Content Development: Collaborate with the creative, social, and marketing teams to produce thumb-stopping content, prioritizing short-form video for TikTok, Instagram Reels, and Stories.
  • Pre-Production & Storyboarding: Create storyboards, shot lists, and pre-production materials to ensure alignment with brand objectives.
  • Video Creation & Editing: Capture, edit, and produce original video content. Contribute to all phases of production, including filming, editing, color correction, and sound design.
  • Creative Execution: Define and develop branded style templates for social media assets, ensuring a cohesive look across all platforms.
  • On-Camera Hosting: Be comfortable stepping in front of the camera as a brand personality, leading interactive or trend-based content with energy and enthusiasm.
  • Innovative Thinking: Drive out-of-the-box ideas to keep the content fresh, relatable, and shareable, focusing on fintech innovation and user value.

Requirements

  • 3-5+ years of experience working in social marketing in a creator or publishing role for a well-known brand or within an agency, as a guide
  • Expert understanding of all major social platforms, their formats and their features - especially TikTok and Instagram
  • Proven experience making social-first content and video
  • Experience publishing content flawlessly and managing complex content calendars
  • Ability to create post copy that is SEO optimized and will grab people's attention in the feeds
  • Ability to use insights and data to inform content planning, content mix and post timing
  • Strong video editing skills including expertise in Adobe Premiere Pro, Final Cut Pro and CapCut
  • Strong graphic design skills including expertise in Adobe Creative Suite

Nice-to-haves

  • Familiarity with fintech products, trends, and consumer behaviors is a plus, enabling content that connects with the client's audience.

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
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