Social Media Content Creator

$68,291 - $75,067/Yr

Semma - New York, NY

Full-time - Entry Level

New York, NY

About the position

Unapologetic Foods Group is seeking a passionate and skilled Social Media Content Creator to engage brand communities and manage high-performing social media content. The role involves generating short-form video content, implementing organic social media strategies, and leading creative initiatives to drive brand loyalty.

Responsibilities

• Understanding, living and breathing the Unapologetic Foods brand and vision
• Organizing monthly calendar of content and executing weekly posts using a mix of social media management techniques
• Partnering with client restaurants to gather exciting creative content and ensure timely production
• Ushering content through a multi-layered approvals process
• Editing content specific to performance on each channel (Instagram, Facebook, TikTok, etc.)
• Engaging storytelling ability through writing
• Interacting with influencers and hosting celebrities for PR campaigns/events
• Ongoing monitoring of all platforms and escalating necessary matters
• Generating ideas for brand campaigns (paid and organic) across platforms
• Weekly and monthly reporting of impressions, followers, and platform engagement
• Content capture and editing with phone and camera
• Working with photographers and PR firm on specialized needs such as menu photography
• Potential in front of the camera and voice over needs
• Social Media Asset Management
• Community development and responding promptly on all social platforms
• Staying on top of social trends and incorporating them into content strategies
• Measuring the success of campaigns through analytics and reporting

Requirements

• 3 years of Social Media experience required
• Some college preferred (Marketing and/or Graphic Design courses a plus)
• Strong understanding of social media platforms, content creation, and digital marketing strategies
• Proven track record of personally producing social media content
• Willingness to appear on camera from time to time
• Expertise with Adobe Suite or similar technology
• Strong organizational and project management skills
• Collaborative team player with excellent interpersonal skills
• Excellent verbal and written communication skills
• Excellent solutions-focused problem-solving skills
• Computer literacy in both word processing and spreadsheet functions

Nice-to-haves

• Experience with video editing software
• Knowledge of SEO best practices
• Familiarity with analytics tools for social media

Benefits

• Health insurance
• Paid time off