Social Media Content Creator

Global Channel Management - Fort Myers, FL

Full-time

Fort Myers, FL

Administrative and Support Services

About the position

The Social Media Content Creator will be responsible for managing and promoting content for clients across various social media platforms. This role involves developing campaign materials, publishing content, and collaborating with design teams to create engaging and brand-aligned content. The position also includes live posting during events and ensuring effective brand communication.

Responsibilities

• Develop social media campaign material and correct for aligning with social briefs on a monthly and quarterly basis
• Publish content across various social platforms including paid activity
• Support the content creation execution, posting and writing copy for all content to leverage the brand voice
• Work with the Design Team to create custom content
• Cover events by live posting on social media
• Ensure/contribute to the successful launch of new products
• Manage brand communications and publications
• Set the strategic marketing direction and develop the annual marketing plan for specialist brands.

Requirements

• Proficiency in Web Analytic tools such as Google Analytics, Omniture, etc.
• A working understanding of SEO tools such as Google Webmaster Tools, Bing Webmaster Tools, MOZ, SERPS, Raven Tools, etc.
• Experience with SEO guidelines, tracking/reporting tools, algorithms, analysis, and ranking factors.