About the position
The Social Media Content Creator at Goodyear serves as the primary visual content creator for the company's social media platforms. This individual produces compelling videos, photos, and graphics that will resonate with a global online community and support Goodyear's social media initiatives (across platforms like Meta, LinkedIn, TikTok and more). Responsibilities include concept development, creative production, photography and videography content capture, post-production editing, and distribution of content that aligns with Goodyear's brand guidelines and strategic objectives. This individual will work in a fast-paced environment, capturing content and delivering on social media trends in real-time, while understanding the unique content needs/audience preferences on each social media platform. Frequent travel to Goodyear facilities and events will be required for this position, as well as onsite coordination and execution of content captures. When events or locations are unreachable by the Social Media Content Creator or another member of Goodyear's Visual Communications team, this individual will collaborate with external agency partners or other vendors (e.g., videographers or photographers) to capture needed content then facilitate the return of assets to the Goodyear team for editing and production.
Responsibilities
- Create high-quality visual content (including photos, videos, and graphics with copy as needed) designed to engage social media audiences and drive brand awareness across Instagram, TikTok, Facebook, X, LinkedIn, and YouTube.
- Plan, execute, and oversee all content capture initiatives for social media channels (including photo/video shoots at events and other locations, and livestreamed content).
- Work closely with Goodyear's Global Social Media, Marketing, and Advertising teams to ensure social content is consistent with Goodyear's overall content strategy and brand guidelines.
- Work with Goodyear's creative agency to coordinate content captures in locations unreachable by the Goodyear team.
- Edit photos and videos captured by third-party content creators to ensure consistency in content across Goodyear's social media channels.
- Secure/Coordinate bid specifications and packages with stock image, music, and voiceover providers (as needed).
Requirements
- Bachelor's degree in Creative Design, Journalism, Social Media Marketing, or related field
- 2 or more years of experience in content creation, with a focus on social media and digital marketing
- Experience with creative project management - Desired
- A link to a portfolio is required upon application
Nice-to-haves
- Creative mindset for conceptualizing and producing relevant/unique social-first content
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Ability to monitor for and adapt rapidly to changing social media trends and platforms, with a proactive approach toward experimenting with new formats/content features
- Proficiency in both in-platform and social-centric content editing software for both photo and video (Cap Cut), as well as advanced editing tools (Adobe Premiere, After Effects, Photoshop, Lightroom, Illustrator, etc.)
- Able to capture content with a variety of still/video cameras
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