Social Media Content Creator

$62,000 - $83,000/Yr

Noom - New York, NY

Full-time - Entry Level

New York, NY

Amusement, Gambling, and Recreation Industries

About the position

Noom is a digital healthcare company that connects people to content, coaching, community, and clinicians to build healthy habits and promote better living. We're a mission-driven, high-growth organization that's powered by science, technology, and world-class talent. We are looking for a creative and passionate Social Media Content Creator to join our brand marketing team. This individual will be responsible for creating engaging, innovative, and on-brand content across our social media platforms. As the voice of Noom on social channels, you will play a pivotal role in building our brand's online presence, fostering community engagement, and driving brand awareness and equity through creative storytelling.

Responsibilities

• Develop, design, and publish high-quality content (graphics, videos, Stories, and more) for Noom and Noom Vibe across Instagram, TikTok, Facebook, Pinterest, X, and emerging channels as prioritized.
• Conceptualize and produce creative social assets that align with Noom's brand tone, mission, and values, while delivering compelling narratives that resonate with our social audiences.
• Stay up-to-date with competitors, best-in-class brands, and trends (social media and cultural). Implement insights into content to keep Noom relevant and engaging.
• Measure the performance of your content, reporting on insights and recommendations to optimize for engagement and reach.
• Partner with internal teams, including the marketing, creative, and product teams, to ensure content aligns with broader campaigns and brand objectives.
• Assist with social media campaigns, creator partnerships, and other marketing initiatives as needed.

Requirements

• Proven experience (3+ years) in content creation for organic and paid social, preferably in the health, wellness, or tech industry.
• Strong portfolio of social-first content, including graphics and UGC videos.
• Must have experience with and be comfortable being in front of the camera, including comfortability hosting Live events and interviewing people.
• Experience working with UGC creators.
• Excellent understanding of best practices across social media platforms, particularly Instagram, TikTok, and Facebook.
• Excellent storytelling, copywriting and editing skills, with a keen eye for detail and a strong sense of brand voice.
• Proficient in content creation tools like Photoshop, Canva, and CapCut.
• Experience with social media publishing and analytics tools like Sprout Social, Agorapulse, or Dash Hudson - with the ability to interpret data through Excel/Sheets.
• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
• A passion for health, wellness, and behavioral change is a plus!

Benefits

• Comprehensive and generous total rewards package including discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits, and various wellness programs.
• Opportunities for learning & professional growth, including coverage for books, courses, and conferences.
• A transparent, high-performing, and close-knit team environment.
• Significant opportunity for advancement in a high-intensity, high-impact environment.