Canyon Country La - Los Angeles, CA
posted 2 months ago
The Social Media & Content Curator at Canyon Country LA (CCLA) plays a pivotal role in shaping the social media presence and content strategies for a diverse range of clients. This position is hybrid, requiring attendance at the Canyon Country LA office 1-2 days per week, and reports directly to the Agency Operations. The primary objective of this role is to oversee social media, content, and influencer strategies, ensuring that all activities align with the clients' goals and brand aesthetics. The Social Media & Content Curator will manage client relationships and lead content creation efforts across multiple platforms, including TikTok, Instagram, and Facebook. In this role, the curator will develop and execute comprehensive social media strategies, manage digital ad spend, and analyze campaign performance metrics to optimize return on investment (ROI). They will also be responsible for content scheduling and management, ensuring timely and consistent posting that reflects the clients' brand identities. Collaboration with the Agency Director is essential to ensure cohesive and strategic social media execution. The position also involves leading the creation of engaging content, particularly for TikTok and Instagram, and writing compelling copy for various digital platforms. The curator will coordinate influencer campaigns, working closely with the Influencer Relations Lead to handle logistics and monitor influencer content submissions. Additionally, they will provide clients with detailed reports on campaign performance, conduct audience retention checks, and maintain clear communication with clients regarding their objectives and campaign progress. Fostering a collaborative team environment is crucial, as the curator will manage interns and encourage creative problem-solving. The ideal candidate will possess strong strategic and analytical thinking skills, creativity, and a dedication to client satisfaction, ensuring that all social media and influencer strategies are effectively executed.