Social Media & Content Manager

$90,000 - $110,000/Yr

The Black Tux - New York, NY

Full-time - Mid Level

Remote - New York, NY

Rental and Leasing Services

About the position

The Black Tux is seeking a Social Media & Content Manager to join our team and play a pivotal role in shaping our brand's online presence. This position is fully remote, but candidates residing in New York City, Los Angeles, Chicago, or Dallas will be strongly considered due to the occasional need to work in one of our showroom locations. The ideal candidate will be responsible for developing and executing innovative social media strategies that enhance brand awareness and foster community engagement. This role requires a unique blend of creativity, strategic thinking, and a deep passion for social media trends and best practices. In this role, you will design and implement a comprehensive social media strategy that not only drives engagement but also reinforces our brand ethos. You will be tasked with conceiving and creating engaging photo and video content for our social channels, serving as the brand's on-camera personality. This includes everything from concepting and script writing to content production and post-editing. Collaboration is key, as you will work with both internal and external partners to create compelling social content that showcases our products and lifestyle, with a particular focus on platforms like Instagram and TikTok. Additionally, you will develop and drive influencer and creator marketing strategies that align with our brand initiatives, focusing on storytelling, cultural relevance, and new consumer engagement. Proactive management of community interactions across social channels will be essential, as you coordinate with our Social Customer Support team to handle comments and messages. You will also analyze and report on social media performance using analytics tools, adjusting strategies based on insights and trends. Staying current with trends in men's fashion, social media, and content creation will be crucial to ensure our content remains relevant and impactful.

Responsibilities

• Design and implement a comprehensive strategy for social media that drives brand awareness and engagement.
• Conceive and create engaging photo and video content for social channels, serving as the brand's on-camera personality.
• Work with internal and external partners to create engaging social content that showcases our brand's products and lifestyle, focusing on Instagram and TikTok.
• Develop and drive influencer and creator marketing strategies that support brand initiatives with a focus on storytelling and cultural relevance.
• Coordinate with the Social Customer Support team to manage community comments, messages, and interactions across social channels.
• Analyze and report on social media performance using analytics tools, adjusting strategies based on insights and trends.
• Stay up to date on current trends in men's fashion, social media, and content creation.

Requirements

• Some experience with graphic design tools (e.g. Adobe Creative Suite, Canva) and video editing software (e.g. Adobe Premiere, Final Cut Pro, CapCut).
• In-depth knowledge of social media platforms and best practices for content creation and engagement.
• Experience in managing influencer and creator programs, including both paid and gifting/product-seeding programs.
• A keen understanding of and interest in menswear and fashion in general.
• Excellent communication and collaboration skills, with the ability to work effectively both independently and as part of a team.
• Self-motivated with a proactive approach to problem-solving.

Nice-to-haves

• Proximity to one of our showrooms in New York (Williamsburg), Atlanta, Chicago, or Santa Monica for video production when needed.

Benefits

• Health, dental, and vision plans covering 100% of employee coverage and 50% of dependents.
• 401(k) plan through Betterment.
• Equity in the company with employee stock options.
• Open vacation time.
• Monthly cell phone reimbursement.
• Monthly wellness stipend.
• Paid maternity and paternity leave.
• Employee engagement, cultural events, and training.
• Apple equipment or whatever you need to be productive.
• Free Rentals + discounts on garment purchases for you, your partner, and friends & family.
• Team member discount on Marke jewelry products.
• Annual compensation process.