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Social Media & Content Strategist
Eagle Eye Marketing - Wilmington, NC
posted about 2 months ago
About the position
The Social Media & Content Strategist at Eagle Eye Marketing is a full-time role focused on developing and executing digital marketing strategies for clients. The ideal candidate will have over four years of experience in digital marketing, particularly in social media campaigns, traffic acquisition, and conversion optimization. This position requires strong client interaction and aims to enhance clients' marketing initiatives through effective content creation and social media management.
Responsibilities
- Create high-quality, professionally written digital content for client websites, blogs, and social channels, optimized for SEO/SEM.
- Conduct research and write/edit content adhering to each client's style guide.
- Create content strategies aligned with client goals and target specific audiences.
- Maintain editorial calendars by scheduling due dates and tracking content.
- Work closely with the team to develop social media campaigns that achieve client's marketing goals.
- Create and execute client social media ad campaigns and internal organic social media content.
- Develop and produce monthly social media ad campaign reports.
- Monitor and optimize client social media accounts on an ongoing basis.
- Analyze social media strategy and outline necessary changes to the digital marketing plan.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from social media campaigns.
Requirements
- 4+ years' experience in Social Media Marketing.
- High-level proficiency in MS Excel, PowerPoint, and Word.
- Experience creating high-level artwork in Adobe, Canva, or similar programs.
- Experience with website analysis using a variety of analytics tools including Google Analytics.
- Knowledge of social media ad campaign setup, monitoring, and execution.
Nice-to-haves
- Passion for current and trending social media and internet marketing.
- Ability to think creatively and strategically.
- Strong client relationship management skills.
- Excellent analytical, organizational, project management, and time management skills.
Benefits
- 401(k)
- Health insurance
- Paid time off
