Social Media Coordinator - 3502

About the position

The Social Media Coordinator at Barnhart Crane & Rigging will support the marketing team by managing and optimizing content across various social media platforms. This role is designed for a proactive individual with a passion for digital marketing, who will monitor market trends, collaborate with stakeholders, and execute digital marketing strategies effectively.

Responsibilities

• Assist in managing Barnhart's presence on Instagram, Facebook, LinkedIn, Google My Business, X (formerly Twitter), TikTok, and YouTube.
• Monitor and track media, market, and competitor trends.
• Collaborate with regional marketing reps, content coordinators, and internal communications teams to create and post engaging content.
• Develop, design, and create engaging multimedia content, including graphics, video shorts, and other digital assets, tailored for each platform.
• Work closely with external design agencies responsible for content creation such as announcements, promotions, acquisitions, and equipment features.
• Identify opportunities for improvement and emerging trends across social media platforms.
• Monitor customer interactions and competitor activity to inform strategy.
• Oversee the maintenance and continuous updating of branch pages on the website, ensuring alignment with current design and SEO best practices.
• Assist in monitoring SEO rankings and managing PPC campaigns.
• Respond to customer reviews on Google, ensuring timely and thoughtful engagement.
• Support the Customer Feedback program by processing feedback and utilizing testimonials in marketing and sales efforts.

Requirements

• 2-3 years of relevant experience in social media management, digital marketing, and content creation.
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• Proficiency in social media platforms: Instagram, Facebook, LinkedIn, Google My Business, X, TikTok, and YouTube.
• Expertise in video editing and graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva.
• Strong understanding of SEO principles, PPC campaign management, and Google Analytics.
• Familiarity with website content management systems (CMS) for website updates and maintenance.
• Excellent communication and collaboration skills.
• Strong organizational skills and attention to detail.

Nice-to-haves

• Ability to monitor market and competitor trends and suggest actionable strategies.
• Familiarity with customer feedback processing and testimonial management.
• Proven ability to work in fast-paced environments and handle multiple priorities.