Social Media Coordinator and Videographer

Unclassified - Corpus Christi, TX

Part-time - Entry Level

Corpus Christi, TX

About the position

The Social Media Coordinator and Videographer will work under the direct supervision of the Executive Director, playing a crucial role in enhancing the online presence of both agencies associated with the Diocese of Corpus Christi. This position is responsible for creating original content, including text, graphics, and videos, tailored for various social media platforms. The coordinator will manage social media posts, engage with followers, and devise creative strategies to attract a larger audience while promoting the mission, vision, and values of the agencies. The engagement strategies must align with the broader directives set by the Executive Director. In addition to content creation, the Social Media Coordinator will oversee live-streaming and video production for events hosted by both agencies. This includes researching audience preferences, generating and sharing engaging content daily, and actively pursuing topics of interest that resonate with the community, such as outreach programs and events. The role also involves measuring web traffic, monitoring SEO performance, and staying updated with the latest trends and legal requirements across social media platforms to ensure maximum effectiveness. The coordinator will be responsible for providing monthly analytics reports on social media performance, including insights on online reviews and follower feedback. Developing an optimal posting schedule and maintaining a content calendar are essential tasks, along with overseeing the design of social media accounts and exploring innovative ways to attract prospective followers. The position also includes responsibilities related to photography, videography, public relations events, and assisting with web content management and graphic creation as needed.

Responsibilities

• Create original text, graphics, and video content for social media channels.
• Manage social media posts and respond to followers.
• Suggest creative ways to attract more followers on all social media platforms.
• Promote the mission, vision, and values of the agencies and the Diocese of Corpus Christi.
• Research social media audience preferences and discover current trends.
• Generate, edit, publish, and share engaging content daily, including original text, photos, videos, and news.
• Actively pursue content of interest to audiences, such as events from agency departments and outreach information.
• Photograph and video the Executive Directors' appearances.
• Measure web traffic and monitor SEO.
• Stay up to date with current laws, trends, and changes in all social platforms.
• Provide monthly data on analytics for all social media channels.
• Report on online reviews and feedback from followers.
• Develop an optimal posting schedule with a working content calendar.
• Oversee social media accounts design.
• Develop new ways to attract prospective followers.
• Assist with public relation events and web posting, content editing, graphic creation, and videography.

Requirements

• Experience in monitoring and directing social media platforms (Twitter, Facebook, Instagram, Vimeo, YouTube, etc.) for organizations or leaders.
• In-depth knowledge of SEO, keyword research, and Google Analytics.
• Excellent written communication skills.
• Familiarity with online marketing strategies and marketing channels.
• Ability to deliver creative content (text, image, and video).
• Excellent copywriting skills.
• Familiar with web design (eCatholic, WordPress).
• Professional and courteous demeanor.
• Ability to maintain strict, professional confidentiality.
• Ability to work on outdoor events.

Nice-to-haves

• Certification in Safe Environment training provided by the Office of Safe Environment and Child & Family Resources.