Social Media Coordinator and Writer

$35,000 - $40,000/Yr

Oklahoma Contemporary Arts Center - Oklahoma City, OK

Full-time - Mid Level

Oklahoma City, OK

Museums, Historical Sites, and Similar Institutions

About the position

The Social Media Coordinator and Writer at Oklahoma Contemporary Arts Center is responsible for creating engaging and original content for various social media platforms, managing daily social engagement, and participating in conversations relevant to the arts and nonprofit sectors. This role involves crafting both short- and long-form content, utilizing multimedia tools, and collaborating with team members to promote the center's exhibitions and programs effectively.

Responsibilities

• Create original, daily, brand-aligned social content (text, photo, video, stories) tied to Oklahoma Contemporary's exhibitions, programs and audience across all social platforms.
• Research and implement new strategies, identify new ways to engage via current platforms and make recommendations about new tools.
• Utilize Adobe Creative Suite for editing photo and video content for social or external promotion.
• Write engaging copy for email blasts to effectively communicate with our audience.
• Capture all exhibition openings, public programs, performances, Camp Contemporary and Studio School activity through photography and videography for external and internal use.
• Conduct interviews with exhibiting and local artists for the purpose of writing blog posts and articles.
• Manage day-to-day social engagement across assorted platforms, including creating, observing and responding to conversations within our brand community.
• Regularly engage with brand advocates, partner organizations, arts institutions, other nonprofits and our audience.
• Analyze engagement data, identify trends and plan digital campaigns to build community online.
• Create actionable plans to both grow and maintain followers.
• Optimize content and technology.
• Monitor and adapt to social media trends.
• Manage external contractors and production processes for social and blog videos, as well as post prerecorded and livestreamed educational programs on social platforms and the web.
• Create engaging content for YouTube and implement strategies to increase subscriptions.
• Work with colleagues to identify promotional needs and package news, information and promotions for internal/external audiences, as well as assist with any writing and editing needs per departments requests.
• Research, write and/or edit copy for the web, blog, email marketing, editorial media, press releases, fundraising and print publications, and print and digital advertising for wide-ranging audiences, using the right voice for each audience and media type.
• Edit copy - from signage, advertising and promotions to catalogs, blogposts and grant applications - for accuracy, clarity, grammar, style, campaign continuity and brand consistency.
• Recommend edits that improve the quality of the copy, the meaning of the message and reflect our overall brand voice and tone.
• Generate creative ideas on a constant basis and work comfortably with varied stakeholders.
• Build relationships with and pitch stories to local, regional and national media.
• Serve on a team that's the voice of the brand across social, web, email, broadcast and print media.
• Ensure consistent messaging, both visually and verbally, across print and online platforms.
• Assist in various Communications and outreach projects and activities and other duties as assigned.
• Assist in creative brainstorming and implementation of print and digital collateral, logos, graphics, etc.
• Manage Google reviews.
• Implement accessible and practical ways of archiving social engagement.
• Assist in managing and editing the website.

Requirements

• Proven track record in social media management.
• Adept across numerous social-media platforms, including basic experience creating multimedia and video content.
• Two to four years of social media and writing experience required.
• Experience in public relations or communications for a nonprofit, educational or arts organization highly desired.
• Ability to develop the right voice and understand the audience for each social media platform.
• Proficient using multi-social posting and scheduling programs such as Facebook Creator Studio and Facebook Business.
• Comfortable working in a fast-paced environment on tight deadlines.
• Outstanding writing and editing skills required; knowledge of AP style preferred.
• Demonstrated skills in interviewing diverse stakeholders.
• Crave the challenge to craft stories that build the brand of a dramatically expanding arts organization.
• Able to clearly and precisely express complex ideas with interesting and compelling angles.
• Demonstrate curiosity, creativity, drive for excellence and attention to detail.
• Possess confidence, patience and flexibility in a rapidly evolving environment.
• Bachelor's degree in communications, journalism, public relations or related field preferred but not required.
• Knowledge of media operations and experience in the field of public relations.
• Highly receptive to feedback and coaching.
• Experience in Adobe Creative Suite, Craft (or other CMS), Wordfly (or other email marketing platforms) and Asana (or other project management software) is a plus.
• Skilled in Microsoft Office, with a strong knowledge of Word, Excel and Powerpoint.
• Basic understanding of professional cameras, photography equipment and editing software.
• Ability to multi-task and prioritize multiple projects, often with shifting priorities and requiring collaboration across many departments.
• Ability to work independently with modest supervision.

Nice-to-haves

• Experience in Adobe Creative Suite, Craft (or other CMS), Wordfly (or other email marketing platforms) and Asana (or other project management software) is a plus.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan