Social Media Coordinator & Content Creator

$70,000 - $80,000/Yr

Gigi C Melillo - Los Angeles, CA

Full-time - Mid Level

Remote - Los Angeles, CA

About the position

The Social Media Coordinator & Content Creator at GIGI C LLC is a full-time role focused on managing social media channels and creating engaging content that aligns with the brand's goals. This position involves capturing high-quality content at events, developing social media strategies, and driving growth through creative initiatives. The ideal candidate will be passionate about social media and storytelling, with a hands-on approach to content creation and community engagement.

Responsibilities

• Develop and execute social media strategies that align with brand goals and marketing campaigns.
• Manage daily posting, scheduling, and engagement on Instagram, TikTok, Facebook, and LinkedIn.
• Monitor social media and cultural trends, tools, competitor analysis, and applications to optimize performance continuously.
• Respond to comments and inquiries, engaging with followers promptly to foster community growth.
• Plan and execute content at company events, product launches, and other marketing initiatives.
• Capture high-quality videos, photos, and stories in real-time for social platforms.
• Edit photos and videos to create polished, brand-aligned assets for use across social media.
• Collaborate with cross-functional teams to ensure content aligns with brand messaging and promotional goals.
• Attend and cover company events, including collection launches, collaborations, and trade shows.
• Work with the events and marketing teams to create a content shot list and capture all necessary shots and footage.
• Live-post at events, showcasing behind-the-scenes moments, customer interactions, and critical highlights.
• Track social media metrics and prepare reports to measure the effectiveness of campaigns.
• Analyze engagement data, identifying trends and recommending adjustments to improve future content and campaigns.
• Work closely with the creative, marketing, and product teams to ensure content aligns with upcoming promotions and brand aesthetics.
• Partner with external vendors, influencers, and media outlets as needed.
• Manage and update internal and external influencer and editor sample requests as they come in.
• Prepare and organize photoshoot samples and needed styling gear ahead of shoots.

Requirements

• Proven experience as a social media coordinator, content creator, or similar role.
• Strong knowledge of major social media platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) and their best practices.
• Experience in photography, videography, and content editing software (e.g., Adobe Creative Suite, Canva, Capcut).
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Passion for social media trends, brand storytelling, and engaging authentic content.
• Ability to work flexible hours, including attending events after-hours or on weekends when needed.

Nice-to-haves

• Experience in event coverage or live content creation.
• Basic knowledge of social media analytics tools like Google Analytics, Hootsuite, or Sprout Social.
• A passion for the fashion, travel, and lifestyle industries.

Benefits

• Health insurance
• Paid time off