Social Media Coordinator

Kirkland's • Brentwood, TN

396d

About The Position

The Social Media Coordinator will serve as the digital storyteller for Kirkland's Home, responsible for creating engaging narratives that resonate with a community of home decor enthusiasts. This role involves managing content across various social media platforms, driving engagement, and converting followers into customers through compelling storytelling and strategic content creation.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 1-3 years of experience managing social media for a brand
• Proven track record of growing engaged social communities
• Strong eye for visual aesthetics and current social media trends
• Excellent copywriting and storytelling abilities
• Experience with social media management tools (Emplifi a plus)
• Data-driven mindset with experience in social analytics
• Portfolio of social content you've created
• Ability to work at a computer for extended periods of time

Nice To Haves

• Experience with video creation and editing
• Background in interior design or home décor
• Experience using Canva to design content and layouts
• Willingness to audit content from disparate locations to build a content calendar

Responsibilities

• Lead content creation across Instagram, Facebook, Pinterest, and emerging platforms
• Produce scroll-stopping video content, including Instagram Reels and TikToks
• Craft authentic, on-brand copy that resonates with home decor enthusiasts
• Develop and maintain an engaging content calendar that aligns with business objectives
• Partner with photographers and designers to produce high-quality visual assets
• Build and nurture an engaged community of home decor enthusiasts
• Respond to comments and DMs with our brand's distinctive voice
• Identify and engage with key community members and potential brand advocates
• Monitor and report on community health metrics
• Track and analyze social media metrics to optimize performance
• Identify emerging trends and opportunities for brand relevance
• Provide data-driven recommendations for content strategy
• Collaborate with cross-functional teams to amplify organic content
• Partner with Merchandising, Planning, and Store Operations teams to align social strategy with business goals
• Support influencer partnerships and PR initiatives
• Share social insights with broader organization
• Demonstrates a commitment to Kirkland's Values
• Performs other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Furniture, Home Furnishings, Electronics, and Appliance Retailers
• Education Level: Bachelor's degree