Social Media Coordinator

About the position

The Social Media Coordinator is responsible for managing and executing the organization's social media presence across various platforms to ensure effective communication with the public. This role involves planning, creating, and publishing content that promotes county initiatives, public services, and community events, while fostering public engagement. The coordinator will work closely with other departments to ensure accurate and timely messaging that aligns with the county's goals.

Responsibilities

• Develop, implement, and manage the county's social media strategy to increase public awareness and community engagement.
• Create and curate content for various social media platforms such as Facebook, X, Instagram, LinkedIn, and YouTube.
• Monitor social media channels, respond to inquiries, and engage with residents.
• Maintain a content calendar for consistent posting across all channels.
• Develop creative content, including copywriting and visual assets, to communicate key messages.
• Work with other departments to gather information and create campaign materials.
• Execute targeted social media campaigns for county events and public meetings.
• Ensure all social media content aligns with the county's brand voice and communication standards.
• Track and analyze social media metrics to assess campaign effectiveness.
• Prepare regular reports on engagement and audience growth.
• Assist in managing social media communications during crises or emergencies.
• Act as a liaison between the county and the community by engaging with citizens on social media.
• Collaborate with the Communications Division and other departments to develop social media strategies.

Requirements

• 2+ years of experience in social media management, communications, or marketing (government, public sector, or non-profit experience preferred).
• Proven track record of creating and executing successful social media campaigns.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent writing, editing, and proofreading skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus.
• Extensive knowledge of federal digital accessibility guidelines (ADA & WCAG).
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Strong interpersonal skills and ability to work collaboratively with different teams.
• Detail-oriented and organized, with strong problem-solving skills.
• Proactive and self-motivated with a passion for community engagement.
• Ability to remain professional in high-pressure situations.
• Familiarity with public sector regulations regarding digital content.

Nice-to-haves

• Experience with graphic design tools (e.g., Adobe Creative Suite).

Benefits

• Health insurance
• Paid holidays
• Flexible scheduling
• Professional development opportunities