Social Media & Creator Lead

Partake Brewing - Boston, MA

Full-time - Mid Level

Boston, MA

Beverage and Tobacco Product Manufacturing

About the position

The Social Media + Creator Lead at Partake Brewing is responsible for developing and executing a dynamic social media strategy that enhances brand visibility and engages audiences across various platforms. This role focuses on storytelling through compelling content creation, community engagement, and performance analysis to drive brand loyalty and affinity in the non-alcoholic beer market.

Responsibilities

• Develop and execute a provocative social media strategy across platforms including Instagram, Facebook, LinkedIn, Twitter, TikTok, Snapchat, Pinterest, and YouTube.
• Create and manage high-impact content that tells engaging stories and builds a strong brand presence, including writing, filming, editing, and producing multimedia content.
• Drive content creation with fresh, innovative ideas that set trends and engage audiences, managing the content calendar for timely updates.
• Cultivate and manage vibrant online communities, engaging with the audience and responding to interactions to elevate the brand.
• Develop omni-channel communications that reinforce the brand story, including blog posts, web content, newsletters, and social media updates.
• Collaborate with influencers, affiliates, and ambassadors to co-create impactful content and enhance brand visibility, building strong relationships with key industry figures.
• Analyze social media metrics and trends to refine strategies, optimize performance, and deliver insightful reports.

Requirements

• 4+ years of experience in social media management and content creation with a proven ability to craft compelling stories.
• Expertise in leveraging social media platforms to drive brand growth and engagement.
• Exceptional storytelling and copywriting skills with a keen sense of brand voice and tone.
• Ability to generate and execute creative ideas that align with current trends and resonate with target audiences.
• Strong organizational skills with meticulous attention to detail and the ability to manage multiple projects.
• Confident, charismatic, and comfortable with on-camera appearances.
• Positive, energetic, and brings a dynamic presence to the team.
• Enthusiastic about culture and trends, with a talent for turning social phenomena into brand opportunities.
• Creative thinker with a passion for storytelling and innovative content creation.
• Collaborator and team-player with an ability to work cross-functionally and with a variety of skillsets.

Benefits

• Casual work environment
• Flexible work hours
• Vacation
• 5 ‘Partake Days' a year for professional development, volunteering, and/or inclusive holiday needs
• Benefits including pregnancy & parental leave top up and tuition reimbursement
• Team building and social events
• Entrepreneurial and growing environment