Social Media Creator/Manager

Upright Citizen's Brigade - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

About the position

The Social Media Creator/Manager at Upright Citizens Brigade is responsible for developing and executing a comprehensive social media strategy to build and grow the audience for UCB's performances and training center. This role involves content creation, audience engagement, campaign management, and analytics reporting, all aimed at enhancing UCB's online presence and driving ticket sales and class registrations.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with UCB's goals.
• Create engaging, original content tailored for various platforms including Facebook, Instagram, TikTok, Twitter, and YouTube.
• Produce and edit video clips from improv shows for social media promotion.
• Create unique behind-the-scenes content to showcase UCB's culture and people.
• Develop viral trend videos that align with current social media trends and UCB's brand.
• Manage a content calendar to ensure consistent and timely posts.
• Showcase performances, classes, and unique improv culture through compelling storytelling.
• Grow and nurture the online community by attracting new followers and retaining existing ones.
• Engage with the audience by promptly responding to comments, messages, and mentions.
• Develop and implement strategies to increase audience interaction and participation.
• Plan and execute social media campaigns to promote upcoming shows, workshops, and special events.
• Collaborate with the marketing team to ensure cohesive messaging across all channels.
• Develop creative social media initiatives to capture audience attention and drive engagement.
• Monitor and analyze social media performance using analytics tools.
• Prepare regular reports on social media metrics, providing insights and recommendations for improvement.
• Track the impact of social media efforts on ticket sales and class registrations.
• Work closely with other departments including Marketing, Box Office, and the Production Team.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Contribute to the overall marketing strategy to drive patrons to UCB shows and students to the training center.

Requirements

• Proven experience in social media management, preferably in the entertainment sector.
• Strong understanding of major social media platforms and their best practices.
• Excellent writing and communication skills.
• Creativity and a keen eye for visual content.
• Experience with video editing and graphic design software.
• Proficiency in creating short-form video content for platforms like TikTok and Instagram Reels.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics tools.
• Familiarity with SEO principles and content marketing.
• Knowledge of improv theater or performing arts is required.
• Ability to work flexible hours, including evenings and weekends for live event coverage.

Nice-to-haves

• Passion for improv
• Strong interpersonal skills and ability to collaborate effectively
• Self-motivated with excellent time management skills
• Adaptable and able to thrive in a fast-paced, creative environment
• Ability to think on your feet and create content quickly, mirroring the spontaneity of improv.