Social Media & Digital Content Creator Intern

About the position

As the only local, full-service, community-owned financial institution in the Rochester area, Canandaigua National Bank & Trust is investing in you. Our interns experience firsthand what it is like working in the world of financial services. As an intern you will work side by side with our team to provide individuals, businesses, municipalities, and not-for-profit organizations access to all the financial services they will ever need. Interns will act as a member of the team, assisting the department help achieve the bank's goal - of ensuring our community thrives and grows. This position is a paid internship/co-op for Summer 2025. Program begins Tuesday, May 27th, 2025.

Responsibilities

• Plan for, develop, distribute, and analyze the performance of social media content for CNB's social platforms on Facebook, Instagram, LinkedIn, and X
• Review and update annual editorial calendar
• Collect visual assets (photos and video) using in-house cameras and equipment both on-site and off-site
• Review and update asset management practices
• Support community management efforts on social media channels
• Review and provide recommendations to optimize intranet processes and practices
• Develop social media-specific graphical treatments that creatively interpret brand elements
• Research financial literacy content across social media platforms and develop a plan to sustainably create similar content in CNB branding.
• Perform tasks which are supportive in nature to the essential functions of the job, but which may be altered or re-designed depending upon individual circumstances.

Requirements

• Currently pursuing a degree in Communications, Journalism, Advertising, Public Relations, or Business.
• Coursework in Communications, Journalism, Public Relations, or Marketing preferred.
• Experience with various Social Media Platforms.
• Possess strong communication skills and organizational skills.
• Desire and comfort interacting with a wide variety of people, both internally and externally.
• Possess knowledge of Social media management (content creation, posting, community engagement, etc.)

Nice-to-haves

• Experience with paid promotion of social media content a plus
• Experience with Graphic design (Adobe Illustrator, InDesign, Photoshop, Canva, etc. preferred)
• Experience with videography and video editing (Adobe PremierPro, etc. preferred)

Benefits

• $18 per hour compensation
• Experience working in a community-focused financial institution
• Opportunity to develop skills in social media and digital content creation