Social Media & Digital Coordinator, Public Affairs

$60,000 - $65,000/Yr

New York State - New York, NY

Full-time

New York, NY

Justice, Public Order, and Safety Activities

About the position

The Social Media & Digital Coordinator for Public Affairs at Empire State Development will be responsible for managing and enhancing the agency's online presence through various social media platforms and digital channels. This role aims to effectively communicate the agency's initiatives and engage with the public, ensuring a positive representation of the agency's mission and activities.

Responsibilities

• Manage and create content for the agency's social media platforms.
• Develop and implement digital marketing strategies to enhance public engagement.
• Monitor social media trends and analytics to inform content strategy.
• Collaborate with the Public Affairs team to align messaging across platforms.
• Respond to public inquiries and comments on social media in a timely manner.

Requirements

• Bachelor's degree in Communications, Marketing, or a related field.
• Experience in social media management and digital marketing.
• Strong writing and communication skills.
• Ability to analyze social media metrics and adjust strategies accordingly.

Nice-to-haves

• Familiarity with graphic design tools and software.
• Experience with video editing and production.
• Knowledge of public relations principles.

Benefits

• Health insurance coverage
• Paid holidays
• Retirement savings plan