Social Media & Digital Coordinator

$44,990 - $52,499/Yr

International African American Museum - Charleston, SC

Full-time - Mid Level

Charleston, SC

Museums, Historical Sites, and Similar Institutions

About the position

The Social Media & Digital Coordinator at the International African American Museum is responsible for leading the museum's digital communications strategy, which encompasses the management of the museum's website and social media channels. This role aims to engage and inform current and future visitors, patrons, and members through frequent updates and strategic content that reflects the museum's mission and significance. The Coordinator will work collaboratively with various departments to enhance the museum's visibility and public perception, while also measuring the effectiveness of communication efforts.

Responsibilities

• Oversee the organization's web and social media strategy, including the primary website and selected social media channels.
• Develop an annual web and social media plan to drive awareness and engagement with the museum.
• Create targeted updates for major exhibitions, programs, and special offerings.
• Implement tracking methods to measure the ROI of communications efforts and ensure accurate data capture.
• Collaborate with graphic design and video production teams to feature multimedia content in the museum's digital presence.
• Source and manage vendors for specialized multimedia content as needed.
• Develop an annual marketing calendar to enhance the museum's visibility through major programs and activities.
• Shape public perception by developing strategies and campaign messaging that promote the museum's mission.
• Support the Marketing department at major museum events as determined by the Chief Marketing Officer.
• Coordinate with outside consultants on website, branding, messaging, and multimedia efforts.

Requirements

• 3+ years of relevant web and social media experience.
• Graphic design experience required.
• Experience in multimedia content production for social media.
• Ability to work in a fast-paced, high-energy environment.
• Ability to develop standardized processes and workflows.
• Excellent verbal and written communication skills.
• Ability to manage web content on WordPress.
• Proficiency in using Hootsuite or similar applications for scheduling posts.

Nice-to-haves

• Creative, innovative, and analytical thinking skills.