Social Media & Digital Coordinator

$60,000 - $65,000/Yr

Empire State - New York, NY

Full-time - Entry Level

New York, NY

Merchant Wholesalers, Durable Goods

About the position

Empire State Development (ESD) is seeking a dynamic and creative Social Media & Digital Coordinator to join its Public Affairs Department in New York City. This role is responsible for developing, managing, and executing a comprehensive social media strategy that aligns with ESD's mission to promote economic growth and development across New York State. The ideal candidate will engage with various social media platforms and create diverse content to enhance ESD's online presence.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with ESD's strategic messaging across LinkedIn, Facebook, and X.
• Manage and curate ESD's social media presence.
• Maintain a dynamic content calendar with monthly themes.
• Create diverse, engaging content including industry observances, economic indicators, project milestones, leadership spotlights, and regional initiatives.
• Produce interactive posts, press release highlights, news updates, long-form LinkedIn articles, and short-form videos that highlight key achievements and milestones.
• Coordinate social media posts and requests with regional offices and internal divisions.
• Organize and maintain a media asset archive.
• Monitor and share relevant news stories.
• Implement alt text for accessibility.
• Collaborate with the Analytics Manager on performance tracking and reporting.
• Stay current with social media trends, best practices, and relevant holidays.
• Assist in executing day-to-day updates and content maintenance for ESD's website, Esd.NY.Gov.
• Support other digital related assignments or projects as needed.

Requirements

• Bachelor's degree in communications, Public Relations, Marketing or related field.
• Associate's degree with 7 years of direct relevant experience may substitute.
• A minimum of two plus (2) years of experience in social media, content creation or digital marketing required.
• Familiarity with website content management systems (e.g. Drupal, WordPress, Wix).
• Proficiency in major platforms (Facebook, X, LinkedIn, YouTube).
• Knowledge of best practices, analytics, and reporting.
• Experience with management tools (e.g. Loomly, Sprout Social).
• Strong copywriting and editing abilities.
• Exceptional English grammar and spelling.
• Experience with graphic design and video editing tools (e.g. Canva).
• Excellent judgement on tone and brand appropriateness.
• Strong organizational skills and attention to detail.

Nice-to-haves

• Government or non-profit experience ideal.

Benefits

• Hybrid work schedules may be possible based on specific job duties and consistent with ESD policy.
• Encouragement for minorities, women, and individuals with disabilities to apply.