Social Media & Digital Coordinator

$60,000 - $65,000/Yr

Empire State Development - New York, NY

Full-time - Entry Level

New York, NY

Administration of Economic Programs

About the position

Empire State Development (ESD) is seeking a dynamic and creative Social Media & Digital Coordinator to join its Public Affairs Department in New York City. This role is focused on developing, managing, and executing a comprehensive social media strategy that aligns with ESD's mission to promote economic growth and development across New York State. The ideal candidate will be responsible for curating content, managing social media presence, and collaborating with various internal divisions to enhance ESD's digital footprint.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with ESD's strategic messaging across LinkedIn, Facebook, and X.
• Manage and curate ESD's social media presence.
• Maintain a dynamic content calendar with monthly themes.
• Create diverse, engaging content including industry observances, economic indicators, project milestones, leadership spotlights, and regional initiatives.
• Produce interactive posts, press release highlights, news updates, long-form LinkedIn articles and short-form videos that highlight key achievements and milestones.
• Coordinate social media posts and requests with regional offices and internal divisions.
• Organize and maintain a media asset archive.
• Monitor and share relevant news stories.
• Implement alt text for accessibility.
• Collaborate with the Analytics Manager on performance tracking and reporting.
• Stay current with social media trends, best practices, and relevant holidays.
• Assist in executing day-to-day updates and content maintenance for ESD's website, Esd.NY.Gov.
• Support other digital related assignments or projects as needed.

Requirements

• Bachelor's degree in communications, Public Relations, Marketing or related field, or an Associate's degree with 7 years of direct relevant experience.
• A minimum of two plus (2) years of experience in social media, content creation or digital marketing required.
• Familiarity with website content management systems (e.g. Drupal, WordPress, Wix).
• Proficiency in major platforms (Facebook, X, LinkedIn, YouTube).
• Knowledge of best practices, analytics, and reporting.
• Experience with management tools (e.g. Loomly, Sprout Social).
• Strong copywriting and editing abilities with exceptional English grammar and spelling.
• Experience with graphic design and video editing tools (e.g. Canva).
• Excellent judgement on tone and brand appropriateness.
• Strong organizational skills and attention to detail.