Social Media & Digital Marketing Manager

$65,000 - $85,000/Yr

Mcbride Homes - Saint Louis, MO

Full-time - Mid Level

Saint Louis, MO

Ambulatory Health Care Services

About the position

The Social Media & Digital Marketing Manager at McBride Homes is responsible for enhancing the company's online presence and engaging with the audience through effective social media strategies and digital marketing initiatives. This role involves collaborating closely with the marketing team and executive leadership to implement the marketing strategy, manage content across various platforms, and optimize performance through analytics and community engagement.

Responsibilities

• Develop and execute social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) including writing, scheduling, and publishing content.
• Manage content calendars, ensuring alignment with promotional campaigns and company goals.
• Collaborate with the content creator to curate and schedule high-quality visual content.
• Monitor social media trends and analytics to optimize performance and engagement.
• Help implement digital marketing strategies, including SEO, PPC, and email campaigns.
• Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Oversee and optimize the company's Google Business Profiles, ensuring accurate business information, responding to customer reviews, and posting updates to enhance local search visibility and engagement.
• Adhere to project deadlines and provide status updates on a regular basis to management.
• Demonstrate strong organizational skills that reflect the ability to prioritize, track, perform, and report on multiple tasks seamlessly with excellent attention to detail.

Requirements

• Experience in social media management and digital marketing (5+ years preferred).
• Familiarity with social media analytics tools (e.g., Hootsuite, Google Analytics).
• Strong writing and communication skills.
• Knowledge of SEO and online advertising effectiveness.
• Ability to work collaboratively in a team and manage multiple initiatives.

Benefits

• 401(k) matching
• Paid vacation
• Annual discretionary bonus opportunity
• Onsite fitness center