Social Media & Digital Marketing Specialist

$39,520 - $43,680/Yr

Gulf Coast Heating & A/c - Pinellas Park, FL

Part-time - Entry Level

Remote - Pinellas Park, FL

Repair and Maintenance

About the position

The Social Media & Digital Marketing Specialist will play a crucial role in enhancing the online presence of Gulf Coast Heating & A/C. This part-time, contract position focuses on developing and executing social media strategies to boost brand awareness and marketing effectiveness. The ideal candidate will be creative, tech-savvy, and capable of engaging with the audience across various platforms.

Responsibilities

• Create engaging social media content for various platforms
• Monitor social media channels and respond to followers
• Collaborate with the marketing team to develop social media campaigns
• Analyze social media data and adjust strategies accordingly
• Stay up-to-date with the latest trends in social media and digital marketing

Requirements

• Proficiency in using social media management tools like Hootsuite
• Knowledge of graphic design principles for creating visually appealing content
• Experience in social media management across different platforms
• Basic photography skills for capturing visual content
• Strong research skills to gather insights and trends
• Excellent proofreading abilities for accurate content
• Familiarity with video editing software for creating multimedia content
• Understanding of social listening tools to monitor online conversations
• Knowledge of e-commerce principles for promoting products/services online
• Basic understanding of SEO practices to optimize content for search engines

Benefits

• Flexible schedule