Social Media & Digital Marketing Specialist

$65,000 - $65,000/Yr

Mcbride Homes - Chesterfield, MO

Full-time - Mid Level

Chesterfield, MO

Ambulatory Health Care Services

About the position

The Social Media & Digital Marketing Specialist at McBride Homes is responsible for enhancing the company's online presence and engaging with the audience through effective social media strategies. This role involves collaborating with the marketing team and executive leadership to implement marketing strategies that align with company goals. The position is based in Chesterfield, MO, and offers a dynamic work environment with a focus on teamwork and innovation.

Responsibilities

• Develop and execute social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) including writing, scheduling, and publishing content.
• Manage content calendars, ensuring alignment with promotional campaigns and company goals.
• Collaborate with the content creator to curate and schedule high-quality visual content.
• Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Monitor social media trends and analytics to optimize performance and engagement.
• Help implement digital marketing strategies, including PPC and digital campaigns.
• Oversee and optimize the company's Google Business Profiles, ensuring accurate business information, responding to customer reviews, and posting updates to enhance local search visibility and engagement.
• Adhere to project deadlines and provide status updates on a regular basis to management.

Requirements

• Experience in social media management and digital marketing (5+ years preferred).
• Familiarity with social media analytics tools.
• Strong writing and communication skills.
• Knowledge of Google Analytics and online advertising effectiveness.
• Ability to work collaboratively in a team and manage multiple initiatives.

Benefits

• 401(k) matching
• Paid vacation
• Annual discretionary bonus opportunity
• Onsite fitness center