About the position
The Dynasty Corporate Marketing team is looking for a dynamic and creative Social Media & Email Marketing Manager to help elevate our brand and engage key audiences, including prospective and existing clients, as well as internal stakeholders. This exciting role offers the opportunity to develop and execute strategic social media and email marketing campaigns that increase brand awareness, foster engagement, and generate high-quality leads. In this fast-paced environment, strong communication skills, creativity, attention to detail, and strategic thinking are essential. As a member of our marketing team, you will oversee social media and email marketing efforts, ensuring consistency in branding and messaging while leveraging analytics to optimize performance. This role requires someone who thrives in an ever-evolving digital landscape, stays ahead of industry trends, and is eager to contribute to the success of our growing network of independent financial advisors.
Responsibilities
- Develop and implement a cohesive strategy that aligns social media and email marketing efforts to maximize engagement, reach, and conversions.
- Plan, write, and design compelling content for both social media and email marketing initiatives.
- Oversee Dynasty's presence across platforms including LinkedIn, X, Instagram, and YouTube.
- Design and execute targeted email campaigns, including audience segmentation, copywriting, template design, and automation workflows.
- Monitor and respond to social media interactions, ensuring timely and professional engagement.
- Track and analyze key performance metrics for both social media and email marketing campaigns.
- Stay informed on the latest trends, best practices, and algorithm updates for social media and email marketing.
Requirements
- Bachelor's degree in marketing, communications, or related field.
- 4-6 years of experience in social media management, email marketing, and content creation.
- Proven experience managing social media platforms, including LinkedIn, Facebook, X, Instagram, and YouTube.
- Strong design skills with experience using Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar tools.
- Experience with email marketing platforms (e.g. HubSpot, Salesforce Marketing Cloud) and marketing automation.
- Strong writing and editing skills with a focus on crafting engaging, on-brand messaging.
- Willingness to work flexible hours, including occasional nights and weekends.
- Experience managing social media - editorial calendar, content creation, image design and analytics.
- Ability to thrive in a fast-paced, constantly evolving environment.
- Excellent written and verbal communication skills.
- Excellent project management, time management, and problem-solving skills.
Benefits
- Health Insurance
- Dental insurance
- Vision insurance
- Retirement plan 401(k)
- 401(k) matching
- Paid Time Off
- FSA/HSA benefits plans
- Disability benefits
- Voluntary Life Insurance
- Basic Life Insurance
