Social Media Expert & Copywriter Strategic Projects - Sales & Marketing Atlanta, GA

Tractian Technologies Inc - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

About the position

The Social Media Expert & Copywriter role at TRACTIAN is a pivotal position within the Strategic Projects division, focusing on enhancing the voice and visibility of a groundbreaking operational excellence project. This role combines social media expertise with copywriting skills to engage audiences and drive community building around the company's innovative solutions in the industrial sector.

Responsibilities

• Develop Social Strategy: Create and execute social media strategies that amplify our message, drive engagement, and build an active community.
• Content Creation: Write and produce content across social channels that resonates with target audiences, including blog posts, LinkedIn articles, and more.
• Brand Voice & Messaging: Establish and maintain a consistent brand voice that aligns with our mission, values, and target audience.
• Engagement & Community Building: Actively engage with our community, respond to comments, and foster meaningful conversations around our brand.
• Collaborate with Team: Partner with design, sales, and leadership teams to align content with strategic goals and customer insights.
• Analytics & Optimization: Track performance metrics to continually optimize content and strategy for maximum impact.

Requirements

• 3+ Years in Social Media & Copywriting: Proven experience developing social strategies and crafting content for B2B tech or industry-focused brands.
• Strong Writing Skills: Demonstrated ability to create compelling, high-quality content that drives engagement.
• Strategic Mindset: Expertise in social media strategy and a track record of developing campaigns that align with business goals.
• Community Engagement: Ability to foster a thriving online community through genuine interactions and relationship-building.
• Multi-Platform Experience: Proficiency in managing content across LinkedIn, Twitter, Instagram, and other relevant platforms.
• Creative Collaboration: Strong team player with experience working cross-functionally to achieve alignment and drive results.

Nice-to-haves

• SEO & Analytics: Experience with SEO, analytics tools, and optimizing content based on data insights.
• Graphic Design Skills: Basic skills in design software to create visual assets that enhance storytelling.

Benefits

• Competitive Salary and Stock Options
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days
• 401(k) Retirement Plan
• Language Learning Opportunities - Fully funded Spanish or Portuguese courses
• Birthday Time Off - Paid day off during your birthday week
• Gympass Membership - Access to gyms and training programs
• Sports Incentive - Monthly bonus for regular physical activity participation
• Long-Term Benefit - Fully funded trip anywhere in the world after four years of service.