Social Media Manager and Content Creator

AUTOFACTORY AUTOMOTIVE - Peabody, MA

Full-time

Peabody, MA

About the position

The Social Media Manager and Content Creator at AUTOFACTORY AUTOMOTIVE is responsible for implementing the dealership's social media strategy and creating engaging content. This role focuses on enhancing the dealership's online presence through various platforms, managing customer interactions, and promoting community events.

Responsibilities

• Plan in advance and execute weekly social media interactions.
• Manage and create inventory photos and videos.
• Grow presence on platforms like Instagram.
• Manage, analyze, and optimize media programs and placements for maximum ROI.
• Manage offers and customer interactions on various social media platforms.
• Respond to customers from various platforms and set appointments for the sales staff.
• Create related content videos for YouTube and Facebook.
• Attend and promote all appropriate and targeted community events via social outlets.
• Evaluate content, articles, offers, interactions, reviews, and audience composition of all relevant social media vehicles to determine those that will most effectively reach target audiences.
• Assist in the development of ideas to promote website and social media presence.

Requirements

• Strong creative skills in content creation.
• Advanced technical media skills.
• Experience in managing social media platforms.
• Ability to analyze and optimize media programs for ROI.