Social Media Manager and Content Creator

$72,800 - $87,360/Yr

The Judge Group - Shelton, CT

Full-time - Mid Level

Remote - Shelton, CT

Administrative and Support Services

About the position

The Social Media Manager and Content Creator at The Judge Group Inc. is responsible for developing and executing strategic social media campaigns that align with the Grooming & Skincare category and brand mission. This role involves creating engaging content, managing brand voice, and fostering community engagement across various social platforms. The ideal candidate will blend creativity with data-driven insights to enhance brand presence and consumer interaction.

Responsibilities

• Understand overall business objectives for Grooming Business Unit and translate them into actionable social media content & strategies across Grooming Brands
• Own the unique brand voice on social platforms and help position as recognized brands; grow, manage and engage with social communities as followings grow
• Create, plan, schedule, and post timely, dynamic, unique, and interactive social content that tells stories and compels action
• Own the content development process for organic and paid social media; the role requires light content creation, but is supported by internal creative partners and at times, external agencies
• Monitor, measure and analyze social campaign performance and KPIs; leverage insights to make data-based decisions, optimize strategy and tactics and report out on weekly and monthly social performance reports
• Stay current with social platform technology, reporting tools, trends, audience development and best practices to develop innovative ways to connect
• Discover, recruit, and cultivate long lasting relationships with influencer talent for collaborations and new content
• Communicate insights from the social community to help inform other relevant stakeholders
• Establish appropriate tracking and KPIs for key organic social platforms
• Proactively join conversations and build relationships on organic earned social media and paid influencer media as needed; grow, manage and engage with social communities
• Own and develop the social media playbook for each brand; create the voice on social channels and help position brands as highly desirable

Requirements

• Bachelor's degree, preferably in Social Media/Marketing, PR, Communications or Graphic Design
• Minimum 3+ years of Influencer Marketing experience with strong writing and storytelling capabilities
• Minimum of 3-5+ years creating social content (including copy) for a brand and owning overarching social content strategy
• Specializes in community engagement, social strategy, and data insights
• In-depth knowledge of the influencer and media landscape & how to source ongoing partners
• Strong creative and strategic thinking capabilities

Benefits

• Remote work opportunity
• Flexible working hours