Social Media Manager and Content Creator

ASGN - Hartford, CT

Full-time - Mid Level

Hartford, CT

Administrative and Support Services

About the position

The Social Media Manager & Content Creator is responsible for developing and executing social media strategies that align with the business objectives of the Grooming Business Unit. This role involves creating engaging content, managing brand voice across social platforms, and fostering community engagement. The ideal candidate will blend creativity with data-driven insights to enhance brand presence and drive consumer interaction.

Responsibilities

• Understand overall business objectives for Grooming Business Unit and translate them into actionable social media content & strategies across Grooming Brands
• Own the unique brand voice on social platforms and help position as recognized brands; grow, manage and engage with social communities as followings grow
• Create, plan, schedule, and post timely, dynamic, unique, and interactive social content that tells stories and compels action
• Own the content development process for organic and paid social media; the role requires light content creation, but is supported by internal creative partners and at times, external agencies
• Monitor, measure and analyze social campaign performance and KPIs; leverage insights to make data-based decisions, optimize strategy and tactics and report out on weekly and monthly social performance reports
• Stay current with social platform technology, reporting tools, trends, audience development and best practices to develop innovative ways to connect
• Discover, recruit, and cultivate long lasting relationships with influencer talent for collaborations and new content
• Communicate insights from the social community to help inform other relevant stakeholders
• Establish appropriate tracking and KPIs for key organic social platforms
• Proactively join conversations and build relationships on organic earned social media and paid influencer media as needed; grow, manage and engage with social communities
• Own and develop the social media playbook for each brand; create the voice on social channels and help position brands as highly desirable

Requirements

• Bachelor's degree, preferably in Social Media/Marketing, PR, Communications or Graphic Design
• Minimum 3+ years of Influencer Marketing experience with strong writing and storytelling capabilities
• Minimum of 3-5+ years creating social content (including copy) for a brand and owning overarching social content strategy
• Specializes in community engagement, social strategy, and data insights
• In-depth knowledge of the influencer and media landscape & how to source ongoing partners
• Strong creative and strategic thinking capabilities
• Must be able to remain organized & a proactive self-starter to succeed within this environment

Nice-to-haves

• Experience with and passion for beauty/skincare/grooming from a marketing, creative or social perspective
• Experience storytelling via conversational writing and visual communication
• Skilled in social media comprehension and execution across multiple social platforms
• Possess excellent judgement and verbal/written communication skills
• Ability to work quickly and juggle multiple tasks
• Ability to shape content at various stages of development
• Highly skilled in interpreting and applying data to decision making
• Appreciation and understanding of popular culture that contributes to an understanding of brand's social media followers
• Advanced knowledge of the latest social media and tech trends
• Experience articulating social strategy in meeting settings

Benefits

• Quality career resources
• Training and certifications
• Development opportunities
• Comprehensive benefits package