Social Media Manager at Aptos

$96,000 - $125,000/Yr

Unclassified - Palo Alto, CA

Full-time - Entry Level

Palo Alto, CA

About the position

Aptos is a people-first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way. Founded by some of the original creators and maintainers that researched, designed, and built the Diem blockchain, we have dedicated several years toward this mission. We believe the open-source Diem technology we have developed is an important foundation of a safe and scalable web3 world where everyone has more equitable opportunities to grow and access financial assets with lower fees and fewer intermediaries. Aptos (Ohlone for "The People") encompasses our mission and ethos for why we build. Aptos is searching for a Social Media Manager to join our Marketing team. You will be responsible for supporting day-to-day social needs across Lines of Business (LOBs), managing and responding through Aptos-owned channels, scaling brand and company awareness through various social media channels, web2/3, and managing operations across Aptos' owned social channels. This role sits in our Palo Alto, CA office.

Responsibilities

• Managing day-to-day operations of Aptos-owned social handles
• Overseeing day-to-day management of campaigns and ensuring brand consistency
• Scaling brand and company awareness through various social media channels while ensuring brand consistency in copy through tone, voice, and terminology
• Creating actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, YouTube, and LinkedIn
• Collecting, analyzing, and continuously improving our social media presence through the use of analytics, insights, and best practices
• Developing daily social content to support larger marketing initiatives, the Aptos ecosystem, campaigns, and events around the world

Requirements

• 3+ years of social media management experience is a must
• Exceptional writing and editing skills - ability to develop and effectively use a consistent tone
• Proficient using multi-social posting programs such as Hootsuite, HubSpot, or TweetDeck
• General knowledge of Search Engine Optimization and internet ranking for web content
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing communications strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Interest in and knowledge of web3 is a must
• Startup mentality and experience a plus

Benefits

• 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
• Equipment of your choice
• Flexible vacation time
• 11 holidays and floating company days off
• Equity (RSUs)
• 401k matching (US Employees)
• Fun and inclusive in-person and digital events