Social Media Manager - Beauty

$95,000 - $100,000/Yr

24 Seven - Moorpark, CA

posted about 2 months ago

Full-time - Mid Level
Onsite - Moorpark, CA
Administrative and Support Services

About the position

As the Social Media Manager for a leading beauty brand located in Dumbo, Brooklyn, you will play a pivotal role in shaping and communicating the brand's story across various social media platforms. This position requires a deep understanding of the beauty industry and a passion for engaging with beauty enthusiasts. You will be responsible for developing and executing a comprehensive social media strategy that aligns with the brand's voice and initiatives. Your role will involve collaborating with cross-functional teams to create compelling content, manage editorial calendars, and drive customer engagement through innovative campaigns and partnerships. In this dynamic role, you will actively monitor and analyze social media trends, ensuring that the brand remains at the forefront of the rapidly evolving social landscape. You will create and source timely content that not only engages current followers but also attracts new customers. This includes managing partnerships and giveaways that enhance brand visibility and customer interaction. You will also be tasked with tracking content performance, conducting regular analyses, and making informed adjustments to the social media strategy based on data-driven insights. Your ability to manage the social community will be crucial, as you will create opportunities for dialogue with customers across various channels. You will be expected to deliver against key performance indicators (KPIs) and support new campaign launches aimed at increasing brand awareness. This role is ideal for someone who thrives in a fast-paced environment and possesses a keen eye for detail, ensuring that all content reflects the brand's mission and vision effectively.

Responsibilities

  • Develop strategy for social media channels including but not limited to Twitter, Facebook, Instagram, TikTok, and Pinterest
  • Create, source, and plan timely content that engages current followers while reaching new target customers, including managing partnerships and giveaways
  • Build out and maintain a comprehensive content calendar that aligns with brand voice and company initiatives
  • Support new campaign launches to drive brand awareness
  • Track content performance and perform regular analysis to make informed changes to strategy
  • Stay abreast of the latest trends and tools to continue to evolve social strategy
  • Manage the social community and create opportunities for dialogue with customers across channels
  • Deliver against KPIs

Requirements

  • Bachelor's Degree preferred
  • 5+ years of direct, hands-on social media experience
  • Demonstrated experience in amplifying brand voice, mission, and vision through social media
  • Extreme attention to detail with the ability to work in a fast-paced, rapidly moving environment
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