Social Media Manager - Blue Archive
Nexon - El Segundo, CA
posted 1 day ago
About the position
This role is responsible for developing and executing top-tier social media strategies tailored to the anime gaming community. You will lead efforts to boost brand awareness, drive user engagement, and foster organic growth through platforms like Instagram, X, TikTok, and YouTube. The individual will work closely with HQ and internal teams to align social media efforts with broader marketing goals. They will review performance across all social channels and KPIs, continuously optimizing social media plans. The ideal candidate has a strong background in social media strategy within the gaming industry, hands-on experience in creating engaging content, and managing social media accounts. Proficiency in analyzing social media performance and making data-driven decisions is essential. This creative thinker must have excellent communication and collaboration skills and thrive in a fast-paced, dynamic environment, and lives and breathes social media trends.
Responsibilities
- Develop and execute comprehensive social media strategies tailored to the gaming community across social platforms, including but not limited to Instagram, X, TikTok, Facebook, YouTube, and management of special events
- Curate and manage diverse content (graphics, videos, copy) aligned with marketing strategy and brand voice within the gaming niche
- Collaborate with cross-functional teams to ensure social media efforts support overall marketing and business objectives while keeping up to date on relevant trends, and best practices
- Conduct social media account audits, provide research, analysis, and improvement recommendations around the target audience, and implement necessary content changes
- Actively engage with the community. Ensuring alignment with the game's tone, managing influencer collaborations and creator partnerships to implement best practices within social media strategy
- Track social media performance using analytics tools, generating reports, use insights to optimize campaigns, and make improvement recommendations
Requirements
- 3-5+ years in a social media strategy role or similar, preferably in gaming or anime culture
- Previous experience in the gaming industry is highly preferred
- Proven track record of leading successful social media campaigns
- Bachelor's degree or equivalent experience
- In-depth knowledge of social media platforms such as Instagram, X, TikTok, YouTube, and emerging trends
- Strong and deep knowledge of Japanese Anime/Manga and its culture is required
- Strong analytical skills and experience using social media analytics tools like Sprout Social or Hootsuite
- Creative mindset with the ability to craft engaging, on-brand content tailored to a niche anime gaming community
- Excellent communication and collaboration skills, working with internal teams and external agencies
- Strong planning and project management skills
- Experience in managing influencer and content creator partnerships
- Proficient in content creation tools, including Adobe Creative Suite, MS Office Suite
- Must be passionate about gaming and anime, with a deep understanding of both the anime industry and community
- Hands-on experience with social media operations and content posting
Benefits
- Medical, dental and vision plans for you, your spouse or domestic partner and your children
- Annual employer contribution to a health savings account for high deductible health plan enrollees
- Company paid hospital indemnity benefits
- Company paid life, AD&D, short-term and long-term disability benefits
- Access to voluntary life and AD&D for yourself and your dependents
- Flexible spending accounts
- 401(k) savings plan with a company match
- Pet insurance
- Monthly wellness credit
- Participation in lunchtime yoga
- Enrollment in language classes
- Bi-monthly catered lunches
- Monthly happy hours
- Well-stocked snack bar
- Paid time off, sick days, company holidays, and a year-end break
