Viz Media
posted 2 months ago
VIZ Media is seeking a Social Media Manager, Brand to lead the social media strategy and daily operations for its franchise brands across various platforms, including X, Facebook, Instagram, TikTok, and YouTube. This role is crucial in crafting and executing social campaigns that align with brand guidelines while leveraging current trends to foster brand growth and expansion. The Social Media Manager will collaborate with multiple cross-functional teams, including Product Marketing, Community, Publishing, and PR, to ensure the delivery of high-quality content and effective outcomes for the brands. The position requires a proactive approach, as the manager will serve as the public voice of VIZ Media on social media, necessitating adherence to the VIZ brand voice and a strong understanding of social media trends. In this role, the Social Media Manager will develop and implement a comprehensive social media strategy that aligns with the Brand team's priorities. This includes creating a detailed social media calendar, leading content creation, and guiding the creative direction of campaigns. The manager will optimize and evaluate campaigns, produce performance reports, and work closely with internal creative teams and external agencies to ensure on-brand content that supports product marketing initiatives. Additionally, the manager will be responsible for managing paid social media campaigns, preparing reports for executives, and supervising community engagement to foster a loyal fan base. The ideal candidate will have a minimum of five years of experience in social media, preferably within the entertainment or media industries, and a proven track record of executing successful social media strategies. They should be adept at using analytics to inform content strategies and possess strong copywriting skills. The role requires familiarity with major social media platforms and the ability to adapt content to meet specific marketing goals. Candidates should also be comfortable in a fast-paced environment and willing to work flexible hours, including occasional nights and weekends, to meet the demands of the role.