Social Media Manager / Content Creator

$90,000 - $90,000/Yr

Unclassified - West Palm Beach, FL

Full-time - Entry Level

West Palm Beach, FL

About the position

The Social Media Manager / Content Creator will be responsible for developing and executing a content strategy that enhances engagement, builds brand awareness, and drives growth for a new and exciting brand. This role involves creating compelling content across various digital platforms and collaborating with the marketing team to ensure brand consistency and effective promotional strategies.

Responsibilities

• Develop and implement social media strategies across platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, etc.)
• Create, edit, and publish compelling photo and video content that aligns with brand goals
• Write captivating copy for posts, captions, and social media campaigns
• Manage content calendars, ensuring consistent and timely posting
• Engage with our online community, responding to comments, DMs, and creating conversations
• Track and analyze social media performance, adjusting strategies to optimize engagement and growth
• Stay up to date with social media trends, tools, and best practices, implementing new ideas to keep the brand fresh and relevant
• Collaborate with internal teams to ensure brand consistency and develop promotional content for product launches, events, etc.
• Be the brand voice and visual storyteller across all digital channels

Requirements

• 2+ years of experience in social media management and content creation (personal or professional experience welcome)
• Proficiency in video editing software (Adobe Premiere, Final Cut Pro, etc.) and graphic design tools (Canva, Photoshop)
• Strong writing skills with a knack for creating engaging, on-brand content
• Proven experience managing social media accounts and growing followers/engagement organically
• Ability to think strategically and creatively, with a willingness to experiment and take risks
• Comfortable working in a fast-paced, entrepreneurial environment with a scrappy, hands-on approach
• Excellent communication and time-management skills
• Familiarity with analytics tools such as Google Analytics, Hootsuite, or similar

Nice-to-haves

• Experience in influencer marketing or community-building
• Passion for storytelling through visuals and short-form videos
• Understanding of paid social media campaigns

Benefits

• Creative freedom and an opportunity to grow your skills across various platforms
• Opportunities for professional development and growth